What Are Microsites in the Uniform Industry?
Microsites are gated, customer-specific versions of an online store created to deliver a tailored shopping experience for a particular organization or buying group. Built on a multi-store ecommerce platform, they allow manufacturers, sellers, or distributors to offer each client a dedicated storefront that reflects their preferred way of purchasing.
In Uniform Market, each microsite can include a custom catalog, branded products, contract pricing, and a dedicated checkout flow. Gated access ensures that only authorized users, such as employees or approved buyers, can enter the site and shop.
How Do They Enable Client-Specific Experiences?
Not all B2B clients want the same buying process. Some may need specific payment methods, limited product selections, or pre-approved branding. Microsites support this by giving each client their own environment, separate from the public-facing store.
This model is already used by various industries, including Durable Medical Equipment (DME) sellers, where some portals are open to the public and others are locked down to serve key accounts under negotiated terms. Microsites allow sellers to respond to those differences without building a new website for each client.
What Are The Benefits Of Microsites For Sellers And Their Clients?
Microsites in Uniform Market help sellers serve clients more effectively by offering:
- Dedicated, branded storefronts for each client
- Segmented catalogs tied to contracts or roles
- Flexible cart and payment setups
- Gated access for controlled ordering
- Buyer-centric design for repeat orders and convenience
They also allow sellers to hand off microsite control to retailers, enabling those partners to manage customer relationships and sales more directly.
Related terms
- Company Stores
- Group Stores
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