Business Impact
20% Increase in revenue within 1 year
Tactical Distributor, Safariland LLC, Turns to UniformMarket to Boost Retention & Revenue Through an Improved Digital Experience
Industry
Tactical uniforms
Business Type
Distributor
Country
United States
Challenges
Safariland LLC, a tactical uniform company serving public safety agencies for over 55 years with bases in three countries and an annual revenue of $47M, reached out to UniformMarket to upgrade their ecommerce technology.
At that time, they managed uniform and gear programs for some of the biggest names in the public safety sector employing over ten thousand employees. Their primary challenge was that their existing ecommerce p offer much room for innovation and Safariland knew that they had to stay ahead of the curve if they were to retain their VIP clients. They wanted a technology provider that will provide top-notch security, exemplary, and end-to-end custom development support to always exceed customer expectations.
Overview of Core Challenges
- Lack of platform innovatio?
- Limited uniform-centric featureD
- Outdated user experience
- No dedicated asset management software
Solutions
We helped them design and launch hyper-personalized uniform and gear programs for their high-value clients with our robust uniform management software. This helped them provide all their key clients with a dedicated uniform store, custom branded to their needs. Everything in the store from products to pricing to buying rules could be personalized for a seamless, on-brand experience.
As a result, their employees could now buy/order uniforms based on their job role and department which further helped their clients in controlling their uniform budget and ensuring complete uniform compliance at all levels of the business. We also provided them with industry-specific value-added services like vest and digital asset management. This synced with their ecommerce portal to provide end-to-end visibility of all department assets and help quartermasters stay on top of the inventory.
One of the key features in industrial uniform programs is Supervisor Ordering which is available off the shelf with us and helped the client create compliant uniform programs.
Overview of Core Challenges
- No online ordering for customers
- Lack of asset management software
- Manual & time-intensive catalog management
- Decentralized sales process
- Difficulty integrating with inventory, dropship & ERP app
Highlights
- Hyper-personalized uniform programs
- Automated uniform compliance
- Digital asset & vest managemen
- Better buyer experience
Feature Highlights
Employee-centric Experience
Create custom-branded uniform ordering portals for your clients to streamline uniform delivery and distribution.
Employee & Product Grouping
Provide supervisors with a dedicated ordering area for them to buy for or on behalf of employees, thus ensuring strict compliance control.
Organized Uniform Ordering
Use over 500+ no-code configurations to manage uniform quotas & allowances and enable buyers to shop based on their job roles.
Enterprise Integrations
UniformMarket connects with over 150+ enterprise applications ranging from ERP, Inventory, HRMS & Accounts to provide customers with an integrated ecommerce experience.
Asset Management
A unique digital solution that helps quartermasters track, assign and manage day-to-day assets and ensure they re in the best shape for officers to go about their duty.
Custom Payments & Shipping
Provide multiple uniform-centric payment options like payroll deduct, company pay, points, & more for hasslefree ordering. Also, create custom shipping groups to control where employees ship their orders to.
Results
By migrating to UniformMarket, Safariland was able to retain its VIP clients with a stellar digital experience as their revenue grew by 20% in the first year itself. Our personalized employee uniform stores built on a robust tech stack gave the client the flexibility needed to manage enterprise uniform programs and integrate with ERPs to facilitate lossless data exchange between systems. With us, they expanded their business to over 18 big-ticket accounts, which significantly improved their revenue.
Launch Uniform Programs to More Than 500+ Customers from a Unified Administrative Portal.
Reduce your turnaround time to launch uniform and merchandise programs by switching to a purpose built solution like UniformMarket.
UniformMarket equips you with seamless solutions, scalable infrastructure, and expert guidance to launch, manage
Uniform Management Solution isn’t a Feature,
It’s Our Foundation
Customizable ecommerce solutions for wholesalers and distributors to manage uniform
