Business Impact
76%
Increase in digital sales
Award-winning Manufacturer of Bespoke Public Safety Uniform Beats B2B Distribution Complexities with Integrated Ecommerce
Industry
Public safety uniforms
Business Type
Manufacturer
Country
United States
Challenges
This US-based uniform manufacturer catering to police departments, military, and security agencies works with a vast network of distributors and wholesalers to put its products in the hands of end users. They wanted a platform that would allow them to track all their B2B, B2C, and Wholesale sales from a single place without compromising on customer experience.
When we got in touch, they were managing all stakeholders manually wherein their sales team would call/email the wholesalers and distributors to collect orders. Not only was the method error-prone but also time-consuming which adversely impacted their fulfillment rate. Besides, the manufacturer was spending a lot of time maintaining their product catalogs that had to be shared across their network of retailers and distributors.
Overview of Core Challenges
- No online ordering for customers
- Lack of asset management software
- Manual & time-intensive catalog management
- Decentralized sales process
- Difficulty integrating with inventory, dropship & ERP app
Solutions
We introduced the manufacturer to Wholesale Commerce – an all-integrated ecommerce platform for manufacturers to streamline wholesale ordering while giving customers a stellar digital experience.
Using Wholesale Commerce, the manufacturer was able to provide every wholesaler/ distributor with a private, customized ordering portal to place their orders. This helped free up their sales rep’s time to focus on other business-critical areas. We also took over the responsibility of maintaining their product catalogs and sharing them with interested retailers to help grow their customer base.
As a public safety uniform supplier, they needed asset management software as well to go with their ecommerce. UniformMarket’s Digital Asset Manager filled that gap as well to provide their clients and themselves end-to-end visibility of every asset that is in use by various departments.
Overview of Core Challenges
- No online ordering for customers
- Lack of asset management software
- Manual & time-intensive catalog management
- Decentralized sales process
- Difficulty integrating with inventory, dropship & ERP app
Highlights
- Personalized B2B ordering portals
- Automated product catalog management
- Custom catalogs & pricing
- Automated invoicing & payments
- ERP, Inventory & Dropship integrations
Feature Highlights
Customized B2B Ordering Portals
Let your customers order online via personalized B2B ordering portals for a hassle-free wholesale experience.
Contract Pricing
Configure complex contract terms as pricing rules into the ecommerce system to display a hyper-personalized pricing module to your B2B customers
Flexible Payments & Shipping
Provide multiple payment options to your wholesalers including PO and credit lines. Also simplify shipping complexities for an improved CX.
Restocking/Reordering
Set restocking/reordering reminders for each account based on the customer s ordering history to ensure they always have sufficient inventory for their customers.
Inventory & ERP Integration
Sync with inventory to provide real-time stock updates to customers and ERP system for a truly integrated online experience
Reporting & Analytics
Dig into customer and sales analytics to discover key insights on highest paying customers, best-selling products, & more that provide a holistic understanding of your business.
Results
Using Wholesale Commerce, the manufacturer was able to provide a seamless online ordering experience to all its wholesalers & retailers which helped them automate order management to save time and resources. They also had better visibility into their sales and by integrating with inventory and ERP systems, wrong orders drastically decreased which in turn was saving them a huge sum on reverse logistics.
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