Understanding the Underpinnings of Business Growth
If there is one goal that every business in the world has in common, it’s revenue growth. And there are only two ways any business can potentially increase revenue:
- Grow customer base
- Get customers to buy more
And uniform distribution as a business is no different. All distributors care about revenue and they want to acquire more customers to get to their revenue goals. Period.
Of the many things a uniform distributor can do to improve its services and attract new customers, uniform programs are the most effective. Why? Because uniform programs have a ton of money riding on them and often have long contract periods, thus guaranteeing uniform distributors sustainable revenue growth over the years.
Uniform programs or employee uniform programs are used by organizations in the field of healthcare, public safety, corporate, and industrial for standardized outfitting of their employees. It’s driven through an online buying portal that’s built with the uniform rules of a given organization, giving employees a personalized buying experience.
Developing such eCommerce websites with extensive customizations requires advanced technical expertise and that’s where uniform management systems come into play. They’re powerful digital solutions that enable uniform distributors to easily launch and manage enterprise uniform programs that cater to thousands of employees.
Even the best of eCommerce platforms like Shopify, BigCommerce, and WooCommerce which are known for their exceptional ease of use, fail to deliver a highly nuanced uniform buying experience. The reason being those platforms are not built exclusively for the uniform industry. They are great eCommerce platforms but they are not inherently uniform management systems.
But UniformMarket stands out on that front. Our uniform management system promises an eCommerce experience that uniform sellers wish for and buyers absolutely love. It’s an eCommerce platform built from distilling 85+ plus years of industry understanding into digital solutions that make the online space conducive to success for workwear retailers, distributors, and manufacturers.
Downsides of Not Having a Uniform Management System
Uniform management systems empower uniform distributors to efficiently manage client uniform programs, ensure a hassle-free buying experience for employees, and save time and resources by automating hundreds of manual tasks involved in order management.
1. Hindered Growth
The lack of robust uniform management systems will prevent distributors from going after big-ticket enterprise clients who demand a uniform-centric eCommerce platform to manage their employee uniform needs. This will further hinder topline growth in the long run.
2. Higher Cost of Operations
Managing high volumes of orders can prove to be a time & resource-intensive process without a uniform management system. To maintain efficiency, you will find yourself adding more resources which in turn will increase operational expenditure.
3. Poor Customer Satisfaction
Generic eCommerce platforms do not offer out-of-the-box customizations uniform programs need. So, unless you hire third-party developers to create the functionalities your client needs, they will be met with a sub-par user experience.
Impact of Uniform Management System on Revenue
At a time when buyer behavior is evolving rapidly, it’s mission-critical to choose the right uniform management system that keeps customer interests at the heart while giving your uniform business the competitive advantage of acing enterprise uniform programs. An agile tech stack, therefore, plays an instrumental role in your revenue growth.
1. Reduced Total Cost of Ownership (TCO)
Uniform management systems, like UniformMarket, are cloud-based SaaS eCommerce platforms that provide the uniform distributor with the peace of mind of having all under one roof. From development to deployment and beyond, integrated uniform management software will significantly bring down the TCO.
2. Improved Customer Retention
Being able to provide your clients with an employee-centric uniform buying experience will help boost your CSAT (Customer Satisfaction) score. And happier customers are more likely to trust you with their uniform programs in the long run, thus ensuring sustained revenue growth.
3. Save Reverse Logistic Costs
Uniform management systems ensure employees are ordering what they’re supposed to order, thereby eliminating all possible chances of wrong orders and their eventual returns. This helps save thousands of dollars in reverse logistics for uniform sellers.
Closing Thoughts
As the B2B eCommerce industry continues to grow, it’s the ideal time for online uniform sellers to scale up their digital operations to be able to serve large organizations. Our advanced eCommerce solutions are currently used by over 3000 uniform businesses across USA and Canada to get the most out of their uniform programs.
If you’re someone who is just starting out with employee uniform stores, you might want to check our blog on choosing the right tech stack to get the most out of your uniform programs.