b2b ecomm product catalog management best practices b2b ecomm product catalog management best practices

B2B ecommerce Product Catalog Management: Best practices

Implementing and managing a B2B eCommerce product catalog is a big responsibility for any business—a task that takes time, effort, and expertise, especially when you’re juggling other responsibilities like inventory management and providing excellent customer service.

What is B2B eCommerce product catalog management and why does it matter? 

B2B ecommerce Catalog management is something in which suppliers are required to generate high-quality product data in order to accurately describe what a company sells. This information must be accurate as well as in the appropriate format for the target market. 

B2B e-commerce Product catalog management is essential because it contains every detail about your products and inventory. It contains updated product information such as product specifications, prices, marketing copy, digital assets, and so on. This allows your website visitors to gain in-depth product knowledge and make them accessible, which helps your company stand out from the competition. 

For many businesses, B2B Product catalog is the foundation of their success. Having a well-maintained catalog will entice merchants to invest in your company. 

Managing a large product catalog can be difficult, but it doesn’t have to be. To get you started, here are a few tips for better managing your online catalog, ranging from optimizing product information to measuring impact and conversion rates.

1. Create a flowchart for your catalog management process

Because of the involvement of multiple stakeholders, B2B e-commerce product catalog management can sometimes face multiple challenges that can be overcome by mapping the catalog management process. The catalog mapping procedure provides a thorough understanding of:

  1. Who is impacted by the catalog changes?
  2. When are they impacted by the process?
  3. Which parts of the catalog management process involve stakeholders?

A clear map of the catalog management process will assist you in understanding the steps you must take throughout the process. With this understanding, the catalog management process can be customized to address specific stakeholder concerns while also optimizing them in the long run.

2. Database Management for E-commerce Product Catalogs

Since B2B e-commerce product catalog management is a type of information management, keeping a database is an essential part of optimizing the catalog. Avoid database clutter by following the best practices listed below. 

  1. Avoiding Using Multiple Databases
    Multiple databases will complicate your catalog management process. Always have a single product catalog database to manage all operations. Not only will it be more effective but it will prevent any order errors and returns 
  2. Concerns about Scalability
    Your company’s scalability is directly related to the scalability of its product catalog database. If your company is expanding, you must ensure that your database is scalable enough to accommodate a new entry and all necessary changes. 
  3. Developing a Product Catalog Hierarchy
    By assigning permissions and roles to professionals, you can prevent stakeholders and vendors from making unnecessary changes to the product catalog database. It creates a flawless authorization flow, which increases data security.

3. Integrate PIM with Catalog Management

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