Business Impact
93%
Increase in customer satisfaction
WooCommerce Customer Switches to UniformMarket to Enhance B2B Sales Experience for Customers
Industry
Corporate apparel
Business Type
Supplier
Country
United States
Challenges
A corporate uniform supplier in the United States who was using WooCommerce for a long time to directly sell to uniform buyers was recently approached by a few businesses with niche uniform needs. These clients essentially wanted a dedicated uniform store tailored to the needs of their employees to ensure strong brand compliance and efficient budgetary control.
While WooCommerce did exceptionally well with B2C uniform delivery, it didn’t quite fit the bill with B2B uniform program management. Firstly, the platform wasn’t purpose-built for uniform programs. It was heavy on B2C features, whereas our client was in need of uniform-centric features that gave businesses a seamless digital experience.
Even the most basic B2B ecommerce features like customizable checkout role-based ordering weren’t available out-of-the-box and our client had to rely on extensions developed by third-party vendors making maintenance, customization’ and security a nightmare.
Furthermore, even if they had the capability to manage multiple employee stores from a single admin using their existing ecommerce platform, the process was complicated and necessitated frequent involvement from the IT team.
Overview of Core Challenges
- Lack of uniform-centric features
- No provision for group selling
- Limited scope of customization
- High total cost of ownership
Solutions
With UniformMarket, the client was able to meet the unique needs of its clients through Group Store. It allowed them to create custom-branded uniform stores with unique products, pricing, and buying rules as defined by the customer.
UniformMarket’s in-house development support further helped them create new features on top of the base platform to better serve their B2B customers. Our 500+ no-code uniform configurations came in handy for the client as they were able to launch new stores and grow their clientele quickly.
Overview of Core Challenges
- No online ordering for customers
- Lack of asset management software
- Manual & time-intensive catalog management
- Decentralized sales process
- Difficulty integrating with inventory, dropship & ERP app
Highlights
- Personalized group selling
- Centralized admin
- Uniform-centric features
- Faster go-to-market time
Feature Highlights
Branded Group Stores
Provide your B2B customers with a seamless uniform ordering experience by personalizing the storefront with their brand logo and color.
Custom Buying Rules
Easily configure ordering rules by job title and departments using UniformMarket’s hundreds of out-ofthe-box uniform management features.
Allowance Management
Define allowance rule for all employees to ensure they’re only ordering uniforms assigned to them, thus helping the business stay within their budget.
Flexible Payments
Provide multiple ledger options like Payroll Deduct, Credit/Debit Card, and Pay with Points to facilitate a smooth employee ordering experience.
Results
Migrating to UniformMarket gave our client the opportunity to strengthen B2B uniform selling through Group Stores. They no longer had to make do with B2C features on WooCommerce to serve their B2B customers. In fact, they were now able to go after clients who had custom uniform requirements and provide them with a super flexible and personalized ordering experience.
Launch Uniform Programs to More Than 500+ Customers from a Unified Administrative Portal.
Reduce your turnaround time to launch uniform and merchandise programs by switching to a purpose built solution like UniformMarket.
UniformMarket equips you with seamless solutions, scalable infrastructure, and expert guidance to launch, manage
Uniform Management Solution isn’t a Feature,
It’s Our Foundation
Customizable ecommerce solutions for wholesalers and distributors to manage uniform
