The Textile Rental Services Association (TRSA) and UniformMarket recently teamed up to produce Tech + Textiles, a series of webinars aimed at helping uniform dealers and rental laundries improve online sales and marketing efforts.

In the fourth webinar of the series, "Selling Uniforms Online: Search Engine Marketing Simplified", we discussed search engine marketing and search engine optimization as they relate to the uniform and rental laundry industries. We explained what search engine marketing is and why it's important for your company, identified basic social media strategies, and shared some dos and don'ts. If you missed the webinar or you'd like to watch it again to review the topics we covered, the video of the webinar is now available on YouTube.