The Textile Rental Services Association (TRSA) and UniformMarket have teamed up to produce a series of five webinars to educate uniform and textile services industry professionals about the emerging role of technology and online marketing in the industry. Please join us on the following Wednesdays from 11:00 am - 12:00 pm EST.
August 3: Private Customer Online Uniform Stores
Do you want to establish strong, long-lasting relationships with major customers? Provide them with private online uniform stores. Private stores enable uniform retailers to serve a variety of businesses, from local hospitals who order scrubs for their nurses to large corporations that implement extensive uniform programs. In this webinar, we'll walk you through the setup and maintenance of private online stores, and we'll gladly answer any questions you may have.
https://www1.gotomeeting.com/register/415193920
September 7: Analyzing Textile Service Website Performance
There's never been a better time to own a business. As an online business owner, you have free access to an incredible amount of rich data about your customers and potential customers. But do you know how to interpret and use that data? It's easier than you'd think. In this webinar, we will teach you how to access Google Analytics data regarding your site's traffic, including how visitors are getting to your site, what they're doing once they've arrived, and why they're leaving. We'll show you how to navigate the Google Analytics interface, and explain how to make sense of the numbers.
https://www1.gotomeeting.com/register/485401465
September 28: Commercial Laundry Meets Social Media
Social media outlets like Facebook, Twitter, and LinkedIn are where your customers are living their lives- engaging in a genuine way with friends, family members, and even companies. They are developing personal relationships with companies on their own terms, and many experts believe that this voluntary engagement creates loyal, high-spending customers. In this webinar, we will address common social media fears and help you overcome them.
https://www1.gotomeeting.com/register/274125336
October 19: Search Engine Marketing Simplified
Google is the main way that people find information, products, services, and local businesses. Make sure that potential customers can find your site when they're searching for what you offer. In this webinar, we'll explain the concept of search engine marketing and identify strategies for search engine optimization.
https://www1.gotomeeting.com/register/201077024
November 2: Blogging for Textile Services Management [cancelled]
If you run a business, you are a wealth of valuable information. Start sharing your knowledge with other industry professionals, customers, and your community. In this webinar, we'll help you learn to identify your areas of expertise. We'll highlight the importance of blogging, online commenting, and establishing an online presence.
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