The Standard UMSS V2.x features a robust shopping cart with basket function, secure checkout and customer email receipts. Each store layout includes fully adjustable category tree style navigation. The product detail pages offer both thumbnail and large image views, color swatches, descriptions and more. The UMSS tracks true SKU availability, preventing shoppers from ordering color and size combinations that do not exist.

Store owners may set their own shipping configuration, manage customer accounts and process orders right from the secure store administration center. In fact, from the UMSS administration center a store owner can manage every aspect of their online store: categories, products, customers, shipping, sales tax, orders and more.

UMSS pages are designed and managed using UMSS Templates. Store, customer stores and pages are customized and updated as often as desired. The standard UMSS includes the creation of either a unique graphic look and feel or visuals that integrate the online store(s) into an existing web site.