Building better landing pages - June, 2008

Landing pages are the page that can be seen after clicking on a brand or a category on a website. It's a launching page to the actual products. Below are examples ranging from simple to more complex.

A simple example of a landing page comes to us from Klug Uniforms, seen below.

You can see this page by clicking on the link on the left hand side of the site for Edwards Garment. It brings up a list of categories, such as aprons, belts, chef apparel, etc.

A slightly more complicated design is seen in Uniforms Today, seen below.

This page has the same sort of process on the left, with categories in a list. Clicking on the category Landscapers brings you to this landing page that contains a picture of an example person in that uniform as well as pictures of the bus-categories within Landascapers. Clicking on one of these pictures takes you to the products in that category -- shirt, pants, etc..

A final example comes from Unitex Direct. They have taken the landing pages in a more artistic direction, which is eye catching. See the example below.

This example shows all the categories under the brand 5.11. It incorporates the logo for 5.11 and shows an attractive picture of each category heading with more artistic text below.

All of these pages can be made for any UniformMarket store. If you'd like to see a page like one of the three listed in your website, contact your customer service representative to start the process. You can reach Jessica at 877-415-3300 ext. 203 or Anthony at 877-415-3300 ext. 206.

Q: What types of uniform customers does cater to?

A: A & H Uniforms caters to all types of professionals including medical and security.  We also serve church groups and are branching out to offer school uniforms to the community.

Q: Why did you decide to use the UMSS and how has it helped your business?

A: We chose UMSS because of the quality and professional look provided by the easy to use templates provided.  UMSS also allows for customer ease with navigation in addition to the ease on the client end in regards to inputting product information and placement.  With the correct marketing and large client base, UMSS has the potential to allow our business to continue to grow.

Q: What plans do you have for marketing your website?

A: We are beginning to market our website by utilizing an email database newsletter in addition to print ads in various newspapers.  By offering discount codes with assigned sales periods, we are able to offer promotions to generate interest and spread the word of our sites.  By housing both our main site and our Landau site with UMSS, we are able to promote both sites with one URL.  We are utilizing the discount code portion of UMSS for large institutions such as local hospitals and doctors offices to generate hits to our sites as well.

Q: How have your customers responded to your web site?

A: We are in the beginning stages of promoting our website.  However, due to the nature of our business and services provided, the initial response has been positive and receptive.  With continued promotion, the added convenience of shopping in person on by utilizing our main site or Landau site should provide substantial growth for our business.

Q: Where do you see online sales and/or online customer service going in the future for your company?

A: A & H Uniforms is continuing to grow with a bigger and better store which was just acquired the beginning of June.  Our websites are a small portion of the services we hope to provide to our community.  It is our motto that customer service is an attitude, NOT a department.  With that in mind, it is our primary goal to provide any and all options to make obtaining necessary work equipment, church or school uniforms, or any other necessary products as easy as possible for our customers.