Search Engine Optimization (SEO) - July, 2008

Many users of the UniformMarket Store System (UMSS) concentrate on better serving existing customers using public and private online stores. For others, finding new customers is paramount to their definition of web site success. For these online stores, making sure their web site shows up in search engines is critical.

There are hundreds of variables that affect how Google and Yahoo decide what web sites to display when someone performs a search. These include your domain name, the text on the page, the page title, what is the largest text visible and what words are in bold -- and those are just visible examples.

In the background there is meta-data, including keywords and description, alt-text on images, a robot.txt file and properly formatted site maps.

Some UMSS users are able to do this work themselves; updating their own templates in their admin dashboard. Others turn to third party companies who work in conjunction with UniformMarket to assist in SEO work. 

UniformMarket offers a full-range of assistance to store owners in the area of SEO.
Some examples of SEO success for UMSS users:

GOOGLE KEYWORDS	UMSS SITE	POSITION (on 7/3/08)
Casino Uniforms	www.atworkuniforms.com	1
Casino Uniforms	www.mdirectuniforms.com	10
Hotel Uniforms	www.kluguniforms.com	3
Restaurant Uniforms	www.uniformgroup.com	11
Work Uniforms	www.atworkuniforms.com	4

To see the type of work and time associated with SEO work, please visit www.uniformmarket.com/seo. To discuss further with UniformMarket please call 877-415-3300 ext 201.

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On the Product General Data Page, when you first create the product, the price you enter is referred to as the General Product Price.  

This is the price that will flow down to any SKUs that do not have their specific SKU price over-ride box checked. If all your products are the same price in every sku and size, you'll only need to fill in this price and you're all set.

 

If you need to change any of the prices for the skus because of color or size, you'll click on the general skus button. It looks like this:

This will take you to the page shown below. Here, you'll be able to change any prices relating to a specific sku.

If you need to only change a few prices, you'll do so in this screen. Here, only size "2XL" needed to be changed. This was changed below by clicking on the box next to the price, which overrides the normal price, and entering the new price.

To continue this article, click here:

1. Bag Stuffers: With every retail sale or on-site sale, include a flyer announcing your web address.

2. Brochures: Attach a label with your company name and web address.

3. Advertising (Newspaper/Yellow Pages): Include your web address on all advertising including post cards, direct mail, and flyers.

To see #4 through #10, click here: