Stats Speak Volumes - April, 2009

UniformMarket staff now offer training during our weekly webinars. Each week a topic is explored to help UMSS users better use the system, market their companies and sell more uniforms!

 

April 21, 2009 Editing and Adding Pages Click Here to Register April 23, 2009 Creating and Using Coupons and Discounts Click Here to Register Webinars are always on Tuesdays and Thursdays at 10:00 a.m. CST. We will email notices of future webinars, or you can check here for updated lists on a regular basis.

Please note UniformMarket's new price schedule for stores, extra stores and labor.

UnformMarket Store System (UMSS) – Initial License

Standard UMSS licensing - one time fee $995

Monthly $100

UniformMarket Store System (UMSS) – Additional Store Licenses

Standard UMSS licensing - one time fee $250

Monthly $20

UniformMarket Product Library (UMPL) price list

LOADING

Individual product $5

Individual manufacturer/catalog (regardless of the number of products) $50

Unlimited catalogs within first year $1000

UPDATES – Available in monthly or annual payment

Annual individual manufacturer/catalog updates $50

Annual unlimited catalogs updates – from date of first catalog purchase $1000

Monthly unlimited catalog updates $100

UniformMarket staff labor

Labor rate per hour $100

 

As part of every UMSS setup, we create a Google Analytics account so you can track your website statistics. That means you have access to a wealth of information about your online store system. These stats track everything from the number of visitors every day (or week or month) to exactly what browser they are using. It's an amazingly powerful set of data that can help you improve traffic, optimize viewing performance, boost your position in search engine results, and lots more.

But it can also be an overwhelming bunch of numbers. You may know that your bounce rate is 38%, but is that good or bad in relation to other sites? What exactly are the benefits of tracking where your site's visitors are located? And how does knowing your top referring sites translate into useful information for your company?

Here is a partial list of the type of Google Analytics information that you can review from the UMSS admin area:

• Benchmarking • Map Overlay • New vs. Returning • Languages • Visitor Trending • Visits • Absolute Unique Visitors • Pageviews • Average Pageviews • Time on Site • Bounce Rate • Visitor Loyalty • Loyalty • Recency • Length of Visit • Depth of Visit • Browser Capabilities

• Browsers • Operating Systems • Browsers and OS • Screen Colors • Screen Resolutions • Flash Versions • Java Support • Network Properties • Network Location • Hostnames • Connection Speeds • Direct Traffic • Referring Sites • Search Engines • All Traffic Sources • Keywords

We can help you take advantage of this information and increase your site traffic, which will likely turn more visits into more sales.

But these are just some of the data that affect how Google and other search engines decide which websites get top listing when someone performs a search. There are literally hundreds of little things that all add up to top-10 listing position. Some of it is the things you see – the bold headings, the page title, the text – while some of it is what you don't see – like meta-tags, image alt-text and site maps. Some UMSS users are able to do this work themselves, updating their own templates in their admin dashboard. Others turn to third-party companies who work in conjunction with UniformMarket to assist in search engine optimization (SEO) work. Still others ask UniformMarket to help with SEO since we know the system as well as what the search engines are focused on.

Call us now if you're ready to kick-start your website traffic. We'll help you sort through the existing data in your Google Analytics account to give you a benchmark, and then we'll get started optimizing your search engine positioning and performance. Just call 1-877-415-3300 Ext 203 to get the ball rolling.