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Each month, UniformMarket offers customers helpful information about how to improve sales and use the UniformMarket software more effectively. Please browse our current and past issues.

No Summer Vacation Here

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No Summer Vacation Here 

enhancementsWe've been hard at work making further improvements to the UniformMarket Store System software, thanks to the feedback we get from users. We are continually improving and adapting our system to fit the ways your customers are shopping, searching and paying for products. We're also in tune with how flexible reporting and back-end functions can streamline your business.

These additions are our most recent punchlist of features:

  • Google Analytics eCommerce module added
  • Improved layout and speed of Administration pages
  • Penn Emblem embellishment module added
  • Improved ability to create uniform bundle sales
  • Payroll deduct w/ledgers and one alternate form of payment
  • Customer allowances w/ledgers and one alternate form of payment
  • Tiered discount pricing options
  • Supervisor approval w/thresholds
  • Ability to hide price and "Add to Cart" button
  • Can add "Call for Pricing"
  • File uploader for logos
  • Badge programs now available
  • New return authorization form
  • Display SKU-ID in Product Table
  • Can turn Manufacturer-Product ID and SKU ID on or off in cart
  • Redesigned owner and customer email order confirmations
  • Bean stream payment gateway integration complete
  • Cart updated with improved Coupon Handling

Give us a call if you have questions about how these exciting enhancements can help improve your online store! UniformMarket is dedicated to being responsive to the unique demands of the uniform apparel industry. Keep your suggestions coming!

My best,
David Sykes

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858-345-1212

PS - Also, a quick reminder that our survey is still available, for those of you who haven't yet let us know your top choices for catalogs to add to the UniformMarket Store System library. The survey is quick – answer just one essential question – and we'll do what we can to get as many of the most-requested vendors on board as possible. Click here to take the survey.

 

The Supplier's e-Dilemma

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The Supplier's e-Dilemma

Vendor Alliance ProgramWhile UniformMarket isn't a supplier, our vast experience gives us an understanding of what it's like to be a supplier in this electronic-focused business environment. We can take the supplier's viewpoint and identify what some of the biggest challenges are when it comes to managing data for online stores.

First, suppliers have multiple distributors requesting their data files. These are data files that were created by the supplier with just their own needs in mind – ways to manage inventory, document manufacturing processes, track fabric sources, and features of the garments. Suddenly, as each retailer and distributor got its own website, they wanted the data files for auto-upload to populate their websites. But there's no industry standard for software program, so each request means the supplier has to partially reformat the data, excluding some information or products or removing proprietary information. Suddenly the supplier has to hire more people just to manage all the data, formatting, and information requests.

On the other end, rarely does the data fit nicely into the distributor's website program, so there is more data manipulation before the data files can be uploaded. We're hearing that each upload for each distributor can take anywhere from four to 40 hours to prepare the data. On the supplier's side, that is multiplied by each retailer and distributor. On the retailer's side, that is multiplied for each brand the retailer carries.

Suppliers tend to fulfill these requests from their brick-and-mortar outlets first because those are the prime sources for building brand and introducing new products to customers. Because of the nature of business, suppliers often struggle with the question of whether to launch its own online store where customers across the country can shop directly through them. But this would cut out the retailers who helped build the brand loyalty through the years before online shopping really rose to its current levels.

Finally, every time the supplier makes changes to a product or adds something new, it has to then update that information with each of the outlets who have requested the data previously, and then monitor that updates are actually implemented so retailers are advertising only the current versions of products.

Overall, electronic product information is a logistical nightmare for suppliers. And while UniformMarket's Store System helps manage data for multiple retailers and distributors – thus easing the process somewhat – it's still not a perfect solution. We recognize that, and that's why we've created our Vendor Alliance Program to encourage them to participate in our product library and reduce their time commitment for data manipulation. Even then, we often don't know about a new catalog of products until we hear from you that something new is out there. So don't be shy about letting us know. We'll do the chasing, formatting, uploading and updating; we just need you to give us the head's up! Give us a call at 858-345-1212 or email us at  This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 
 

Take Part: Survey and Webinar

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Take Part: Survey and Webinar

Survey & WebinarWe need to hear from you! To continually improve the UniformMarket system, we've put together a survey seeking your input on what suppliers you'd like to see added to your web store. UniformMarket has many suppliers to choose from (see the supplier list here), but we want your input on who is missing. The survey will take just one minute to complete! Simply check the box next to the suppliers that you would like added, and we will work with them to get images, data and even inventory feeds.Click here to take the survey!

Also, we're hosting a free webinar May 4th on how to create a private web store that manages one of your specific client's uniform program. Learn how to leverage the power of the UniformMarket Store System into a customized shopping experience for your end users. Your clients will love the extra attention and service, creating loyalty and return customers. Get registered for the free webinar today or click here to learn more.

My best,
David Sykes

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858-345-1212

 

New and Updated Supplier Catalogs

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Now Available!

NEWLY ADDED

Ash City

Ash City

Atlanco

Atlanco

Eagle Work Clothes

Eagle Work Clothes

Liberty Uniform

Liberty Uniform

MDF Instruments

MDF Instruments

Vertx

Vertx


RECENTLY UPDATED

5.11 Tactical

5.11 Tactical

Chefwear

Chefwear

Fame

Fame

KOI

KOI

Blackhawk!

Blackhawk!

SanMar

SanMar


Click here to view all the catalogs that are currently available for purchase to include in your web store.

 

Supplier Catalogs New and Updated

E-mail Print

Now Available!

NEWLY ADDED

Ash City

Ash City

Atlanco

Atlanco

Blackhawk!

Blackhawk!

Eagle Work Clothes

Eagle Work Clothes

Liberty Uniform

Liberty Uniform

MDF Instruments

MDF Instruments


RECENTLY UPDATED

5.11 Tactical

5.11 Tactical

Chefwear

Chefwear

Fame

Fame

KOI

KOI

Samuel Broome

Samuel Broome

SanMar

SanMar


Click here to view all the catalogs that are currently available for purchase to include in your web store.

 

Powerful Private Stores

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Private Store by LocationPowerful Private Stores

Imagine you're in the market for new tires for your car. You're staring at a wall of tires at the local discount tire store, and you have no idea what tread is best for your weather conditions. You think you've picked the perfect set, but the salesman tells you they aren't available in the right size for your car. So you ask which ones will fit, and have to start the selection process all over again.

Wouldn't it be nice to have a store that sells just the tires that fit your car, are optimized for your region's weather conditions, and don't cost an arm and a leg? Wouldn't it be even better if they would install the tires while you wait in their comfortable waiting room?

That's what our Private Stores are like for your customers. A private store is stocked with only the uniform apparel and equipment for a specific uniform program. Whatever is in the private store for a set client has been approved for that client's specifications. Individuals can select their size, payment option, and even add customized embroidery – all in a manner they know will fit with their employer's requirements. It's an entire store stocked with products just for them!

Private Stores can be set up to cater to a variety of groups of customers,
such as:

View Demo By Location
This is an example of a store servicing several hospitals in a group with the select group of products easily accessed for quick and easy ordering.
   
View Demo By Department
This is an example of a private store where each department is offered only their color options that are specific to their department.
   
View Demo By Job Function
This is an example of a private store that has a bundle created, allowing the users to buy all the items they need at once with only a single "add to cart" button. It's ideal for uniform programs with specific apparel per job function.

Private stores come fully stocked with full shopping cart functions, product and pricing controls, and easy-to-use decoration and personalization options. You can even set how customers pay for their merchandise, including credit card, payroll deduction, purchase orders, employee allowance, or a combination. We've thought of everything needed to customize the experience for your customers.

Stores can also be set up with different security levels. Low-level security stores are publicly visible. This is perfect for stores who offer goods to both the general public and their employees. Promotional product and apparel program would fit into this category. The next step up in security is medium-level security stores. These have a customer-wide password that allows all employees or locations access to the store. Individual customers then set up their own account with custom login and password. This level is suited for hospitality and health care programs. Our highest level security stores – great for police, security, and other highly-regulated industries – gives each user an individual user name and password before they can enter the store. In this way, you can grant or remove access as needed.

Private store capability can be enough to land a big contract with a new client or to add a higher level of service for your existing clients. It can also help streamline your business by reducing returns and mistakes in ordering. Give us a call at

 

Questions Asked; Questions Answered

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This month, I wanted to explain a little more in depth about our Private Store capability. We get a lot of questions about what they are exactly and how they can help boost business. You might be surprised to see just how customizable these Private Stores are. And because we're ecommerce experts tailored specifically to the uniform industry, we've incorporated all the features you'll need to set up and run a successful Private Store. Read on, and give us a call when you're ready to add this powerful tool to your online store.

Also, a quick reminder that our survey is still available, for those of you who haven't yet let us know your top choices for catalogs to add to the UniformMarket Store System library. The survey is quick – answer just one essential question – and we'll do what we can to get as many of the most-requested vendors on board as possible. Click here to take the survey.

My best,
David Sykes

This e-mail address is being protected from spambots. You need JavaScript enabled to view it
858-345-1212

 

We need to hear from you about the suppliers you want added to our system.

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Take Our SurveyDon't forget!
We need to hear from you about the suppliers you want added to our system.

UniformMarket has many suppliers to choose from, but we want your input on who is missing. Check out the list of suppliers in our system and then take our brief survey letting us know the suppliers that you would like to see added. We'll take it from there!

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