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Marketing & Optimization Services

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seo_optimizationMarketing & Optimization Services

UniformMarket offers customers assistance with the entire spectrum of website sales, marketing and search engine optimization.

Our approach divides the challenge into three areas: Acquisition, Conversion and Retention

1 Customer Acquisition

UniformMarket store owners who wish to improve their visibility on search engines and increase traffic to their websites will benefit greatly from our Customer Acquisition services

Our approach in the acquisition area focuses on three areas: customized website construction, web page content, and backlinks. While your UniformMarket site already benefits from SEO-friendly construction (e.g. SEO-friendly URLs), creating web page content and backlinks requires intensive, individualized attention to your company’s unique needs.

To achieve the best results and gain favor with search engines, a website should demonstrate new activity on a regular basis.

Here are examples of the ways UniformMarket will work on your behalf for Customer Acquisition:

Website Content Customization

  • Update content on the home page to target specific keywords
  • Update top-level and interior categories to target specific keywords
  • Improve meta-data information- titles, descriptions, and geo-position
  • Add additional marketing pages related to brands, products and services

Backlink Creation and News Generation

  • Post content on third-party blogs that link back to website
  • Post content on third-party social media that link back to website
  • Write press releases that promote website, catalogs and products
  • Post news to news websites

Social Media Content Assistance

  • Integrate social media into the website if not there already
  • Contribute to your company’s blog with a focus on SEO
  • Contribute to your company’s Facebook and LinkedIn pages
  • Contribute to your company’s Twitter feed

Site Submission

Site Maps

  • Site maps will be created and submitted to Google via
  • Google Webmaster Tools
  • We will optimize the site for google indexing using Google’s:
    Design and Content guidelines
    Technical Guidelines
    Quality Guidelines

Over time, these efforts and others like it will bring greater visibility, improved search rankings and increased traffic to your website.

 

2 Customer Conversion

Bringing visitors to the website using the strategies from our Customer Acquisition service is a great start, but making sure as many of them turn into customers is another.

How do site visitors travel through your website? What are they searching for once they get there? What do they click on? These important statistics are all being tracked in your UniformMarket store. Using this data to improve visitor activity and convert more browsers into buyers is what the Customer Conversion service is all about.

Here are examples of the ways UniformMarket will work on your behalf for Customer Conversion

Data Analysis

Visitor Profiling

  • Who is coming to the site
  • Where did they come from

Search Reporting

  • How are you being found on Search Engines and by what keywords
  • What products are clicked on and searched for most inside your site
    Sales Reviews
  • What are customers purchasing
  • How much are they spending by category and manufacturer

Goals & Funnels

  • Track visitors from Home to Checkout and review where non-buyers exit
  • Track marketing activity to improve conversion rate

Conversion Optimization

Website Adjustments

  • Move better selling content higher up
  • Create additional category landing pages
  • Change text on pages, categories and products

Strategic Marketing Adjustments

  • Adjust content created in Customer Acquisition areas
  • Suggest and implement website promotions to improve conversion

3 Customer Retention

Now that your website is making some sales, how will you keep shoppers coming back for more? Creating a steady flow of communication with online shoppers is critical to Customer Retention.

A customer that has had a positive buying experience online is more likely to purchase from your website again than new visitors. So, reaching out these customers is critical. Should you email them every day, once a week or once a month? UniformMarket can help you coordinate promotions and email marketing programs.

Here are examples of the ways UniformMarket will work on your behalf for Customer Retention:

Promotional Campaigns

  • Plan and execute scheduled promotions to appear on the website
  • Coordinate these campaigns with Email Marketing

Email Marketing

  • Plan and execute scheduled email marketing campaigns
  • Analyze reports on response to mailing and adjust plans accordingly

 

Getting Started

When you are ready to get started, the first step is a one-hour strategy and review session with one or more key personnel at your business (e.g. owner, marketing director, or sales manager).

UniformMarket has experienced, qualified team members who will spend time each month creating original content, promoting the website and continually fine-tuning the pages. We require a minimum commitment of three (3) hours per month; but the more time spent the greater the return. Our minimum level of service (three hours per month) will provide assistance with Customer Acquisition and Customer Conversion.

At the three-hour monthly minimum, you can expect:

  • We will analyze and update three to five pages per month on your website.
  • We will create and post three to five backlinks/news items per month.
  • We will make three to five updates/entries per month on your social media outlets.

How will you know if these efforts are successful? Here are the tools you will have for measurement:

Google Analytics Reporting

  • Traffic overall will increase month-to-month
  • Unique visitor counts will increase month-to-month

UniformMarket Store System (UMSS) Reports

  • Website sales volume will increase
  • Registered customers and email lists will increase

Costs:

SERVICE MONTHLY FEES
Startup $500 (includes first month’s labor)
Customer Acquisition & Conversion
Numbers 1 and 2 above
$500 (5 hours of labor minimum)
Customer Retention Minimum
Number 3 above
$500 (5 hours of labor minimum)

   

 

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