The 2009 Winners' Circle:
Eight Honored in
Annual UNIVATOR Awards
By Jackie Rosselli
Innovation. It's a key ingredient behind the success of most products or services. As the economy continues to struggle, customers are becoming even more budget-conscious, making innovation more important than ever before.
In a recession, the smart business owner knows that the only way anxious customers will buy is if you give them something they're never seen before, a product that makes them say; "Oh my God, I have to have this!"
That sentiment captures the essence of the UNIVATOR Awards. Created five years ago by UniformMarket, the awards showcase the best programs, ideas and innovations that the uniform and promotional products industries have to offer. And while we recognize there are many awards programs out there, we know of no other that honors the manufacturers and distributors of uniforms and their contributions to further their company's bottom line.
This year, UniformMarket has handed out eight awards, representing the creative works of seven different companies. A summary of their winning concepts is presented below.
The winners of the 2009 UNIVATOR Awards are: |
Strategic or tactical alliances or partnerships are formed all the time. We may not formally define or design them as such but the benefits remain attractive. The key is to consciously understand how you can best determine how the relationship will be formed and attain maximum benefits to all parties. In other words, how can the relationship be built to assure profits for the long term or any of the desired results among the partners for the short term?
