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No Minimum? No Problem: Hersh Rostex Seeks to Expand Customer Base with In-stock Fabrics Program
By Jackie Rosselli
It’s a scenario all too familiar in today’s uniform market. A customer’s want-it-yesterday order is jeopardized because the fabric can’t be delivered on time, forcing the vendor to scramble to find other options. And those looking to buy fabric in small or no minimum quantities may be hard pressed to find a mill with which to do business.
Enter Hersh Rostex, a relative newcomer to the industry that is making a name for itself by doing what many nowadays eschew. While most are reducing inventories in the hope of minimizing financial risk, Hersh Rostex continues to build its stock, keeping an ample supply of wool and wool blended products on the floor, ready to ship at a moment’s notice. “Lead times continue to increase, making it more difficult to find quality wool fabrics when you need them,” says David Shashoua of Hersh Rostex. “But the need still exists in the North American market, so for that reason an in-stock program makes good business sense.”
Have you ever noticed that when someone has a problem you usually can give them some viable solutions? And when it’s you who has the problem, confusion and emotional stress limit your ability to figure out what to do by yourself? This is not an atypical situation and you are normal as you may be glad to have confirmed. This is why consultants and friends exist. Someone who is objective stands in a better position to offer guidance. Coaching is a methodology that enables people to get help and improve performance.
When people improve, their confidence increases and they naturally want to continue doing what they like. This is known as intrinsic motivation. The benefit is derived when you do something repeatedly your competency increases as does the value you contribute to the organization. While another management coach could be helping you, how can you coach your associates and what’s the benefit? Executive coaching helps executives become more effective. Effect executives create more satisfied employees who in turn create more satisfied customers. Satisfied customers translate directly into higher profits. We all want that. So what is coaching and how can we achieve positive results through coaching?
Chances are that when the teacher asked you what your favorite color was, brown wasn’t the first choice. It’s one of those things. Ubiquitous like air and water, brown is an all-pervasive hue that just is; as a result, most folks take it for granted rather than think of it as being really special or unique. Let’s face it: brown lacks pizzazz.
On the other hand, brown in the uniform industry—despite objections to the contrary by navy’s, blacks, and grey’s—has been a staple that has not only been around forever, but commands identity and respect because of its no-nonsense down to earth connotation.
You have to figure that clothing was originally brown—animal skins. Plants and natural dyes were often in the browns, so as fabrics evolved, brown was still the staple. When man discovered weaving and color processing technologies, brown stepped back for the emergence of red’s, blue’s, green’s, yellow’s, and so forth. But in all native societies, brown still held the prominent spot as a shade. It became the color of the common people.
This month brings news from Cintas, National Safety Apparel, Tru-Spec and Camber Sportswear. Read on for complete details:
Cintas Corporation Cintas Corporation has just introduced a new line of retail-inspired rentable cargo pants. Available in light khaki and navy blue, the loose-fit design offers comfort, style and functionality.
Reaction to the new trousers has been overwhelmingly positive, according to the Cincinnati-based manufacturer. “People in certain industries need to be able to carry a number of portable devices on the job but also realize the importance of looking good at work,” says Chuck Helmes, director of marketing and technology solutions at Cintas Corporation. “Our customers asked for a solution, and we responded with a pant design that combines style and functionality.”
National Safety Apparel
What might very well be the next generation of protective clothing was introduced recently by National Safety Apparel, a leading manufacturer and innovator of safety apparel and accessories.
Last month, the company announced the launch of state-of-the-art technology called “FR Performance Wear”™. National Safety Apparel has included this cutting edge fabric in T-shirts, in the liner of its Arc Flash Hoods and balaclavas as well as other innovative items.
Tru-Spec
On the heels of its successful 24/7 trousers product launch, Tru-Spec has introduced an ultra- comfortable new polo-style shirt that’s a perfect match for the multi-function trousers that so easily cross the line between duty and casual wear. Like the 24-7 pant, Tru-Spec describes the new 24/7 polo as, “…versatile enough for stakeout or desk duty; stylish enough for a night on the town.”
The new 24-7 polo actually combines two fabrics into a single garment to guarantee maximum wearability and comfort along with sharp, contemporary styling. The interior fabric is a unique micro knit polyester treated with Tru-Dri moisture wicking technology, which pulls moisture and perspiration away from the body and keeps the wearer cool and dry even in hot climates and pressure packed scenarios;
The exterior fabric is lightweight, tightly knit 100% cotton single pique to ensure the same neat, wrinkle-free appearance and the same color-fast qualities you would expect in a top-of-the-line commercial shirt.
Camber Sportswear
Finally this month, Camber Sportswear has just released its new 2008 catalog featuring the manufacturer’s line of Made-in-USA printable apparel for industrial and sports applications.
Among the product lines highlighted in the 12-page, 4-color catalog are: Camber’s Arctic Thermal® 19-oz heavyweight work sweatshirts; Chill Buster® hooded promotional work sweatshirts; Cross-Knit® heavyweight sweatshirts and sweat pants; Finest® 6 oz. long- and short-sleeve 100% cotton T-shirts, polos and mock turtles; High-Vis® high visibility cotton/poly lime and orange T- shirts, long-sleeve and mock turtle shirts; X-treme Jersey® 100% cotton three-button henleys; Max-Weight® heavyweight 8 oz. cotton long- and short-sleeve T-shirts and mock turtle shirts; and industrial workwear, including double-thick pullovers and jackets, 100% cotton fleece jackets and thermal-lined crew neck sweats.
It’s a scenario all too familiar in today’s uniform market. A customer’s want-it-yesterday order is jeopardized because the fabric can’t be delivered on time, forcing the vendor to scramble to find other options. And those looking to buy fabric in small or no minimum quantities may be hard pressed to find a mill with which to do business.
Have you ever noticed that when someone has a problem you usually can give them some viable solutions? And when it’s you who has the problem, confusion and emotional stress limit your ability to figure out what to do by yourself? This is not an atypical situation and you are normal as you may be glad to have confirmed. This is why consultants and friends exist. Someone who is objective stands in a better position to offer guidance. Coaching is a methodology that enables people to get help and improve performance. 
Chances are that when the teacher asked you what your favorite color was, brown wasn’t the first choice. It’s one of those things. Ubiquitous like air and water, brown is an all-pervasive hue that just is; as a result, most folks take it for granted rather than think of it as being really special or unique. Let’s face it: brown lacks pizzazz.
