Rezenate! by Cherokee
Program Design - Red Roof Inn

Red Roof Inn has more than 325 locations, serves millions of guests each year and employs more than 6,000 people. Over the last 30 years, the lodging company’s commitment to quality growth has contributed to the creation of the Red Roof Inn identity, which represents value, consistency and excellent service.

To remain competitive in a fierce marketplace, Red Roof Inn recently underwent a complete redesign that extended to its employee wardrobe program. It turned to Rezenate! by Cherokee for expert advice regarding its shirt and blouse options.

Before the makeover, employees wore polo shirts colored in red, a shade which many felt was off-putting to hotel guests. Cherokee was challenged to create a professional program that had a coordinated look for both male and female employees that utilized the best in today’s business casual woven fabrics.

The design process included a variety of fabric and silhouette options before a final selection was made. Blue, perceived by management as a color that conveyed friendliness, became the color from which the design team drew inspiration. Tonal shades of blue are used in both long- and short-sleeve options, giving the shirt a seasonal and flattering fit and appearance.

The female shirt is fabricated in a nylon/polyester blend with stretch for added comfort and enhanced movement. The silhouette is flattering for all sizes with double seaming on both sides of the front bodice for a look that is both feminine and professional.