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January 8, 2008
<< back to January 2008 issue:

And the winners are…
4th Annual UNIVATOR Awards
Honors 12 Programs

<< back to UNIVATOR 2008 Article


Edwards Garment Co.
Product Innovation

Back in 2005, Edwards Garment Co. faced a challenge. Demographic shifts and fashion preferences made producing pants that women liked more difficult. Women complained Edwards’ pants no longer fit them, and more sizes were needed as the working population changed in both size and body shape. On the dealer level, they too were frustrated by what they were hearing from their customers. To respond, Edwards began the largest pattern revision in its history, with the goal to create a universal pattern that would fit most women.

Edwards began by underwriting the Size USA Research Project by TC2.

Enter what is called eScan Universal Fit Technology. This process combines the science and precision of body scanning and the art of an expert pattern-maker to produce a single pattern graduation that fits the diversity of body shapes and sizes. The project collected body scans of more than 11,000 people of every conceivable size and shape. In total, there were more than one million measurements taken, each precise to the smallest fraction of an inch. Edwards used the data to produce numerous prototypes that were field-tested for comfort, wear and style before the design and patterns were finalized.

The result is a stylish, comfortable pant that fits all sizes and shapes of women. Features include a waistline that sits slightly below the natural waist and a straight but not narrow pant leg. Additionally, the rise and zipper of the pant have been shortened and shaped for the unique curves that women have.

For its efforts to offer stylish, functional clothing to all uniform wearers, Edwards is indeed UNIVATOR-worthy.

>> www.edwardsgarment.com


 






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