Back
in 2005, Edwards Garment Co. faced a challenge. Demographic
shifts and fashion preferences made producing pants
that women liked more difficult. Women complained Edwards’ pants
no longer fit them, and more sizes were needed as the
working population changed in both size and body shape.
On the dealer level, they too were frustrated by what
they were hearing from their customers. To respond,
Edwards began the largest pattern revision in its history,
with the goal to create a universal pattern that would
fit most women.
Edwards began by underwriting the Size
USA Research Project by TC2.
Enter what is called
eScan Universal Fit Technology. This process combines
the science and precision of body scanning and the
art of an expert pattern-maker to produce a single pattern
graduation that fits the diversity of body shapes and
sizes. The project collected body scans of more than
11,000 people of every conceivable size and shape.
In total, there were more than one million measurements
taken, each precise to the smallest fraction of an
inch. Edwards used the data to produce numerous prototypes
that were field-tested for comfort, wear and style
before the design and patterns were finalized.
The result
is a stylish, comfortable pant that fits all sizes
and shapes of women. Features include a waistline that
sits slightly below the natural waist and a straight
but not narrow pant leg. Additionally, the rise and zipper
of the pant have been shortened and shaped for the unique
curves that women have.
For its efforts to offer stylish,
functional clothing to all uniform wearers, Edwards
is indeed UNIVATOR-worthy.
UNIFORMMARKETNEWS
Made To Measure Magazine, Halper Publishing Company
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