Cintas
Program Design - Jack in the Box

The slogan for this program, “A Fresh New Look,” aptly defines both Jack in the Box’s approach to its apparel program and business plan.

In recent years, the company has made significant strides in reinventing its brand. More than 150 of its restaurants were re-branded, and it launched several new high-quality products. Jack in the Box also opened new restaurants and expanded its franchise program. Given this atmosphere, it was important that its uniform program was well received so it is adopted by more Jack in the Box restaurant franchises and, more importantly, by its customers.

During the re-branding process, it partnered with Cintas to create a “fresh new look” for 24,000 manager and crew employees. Jack in the Box wanted a uniform program that was retail inspired, yet functional and fashion forward, while maintaining a professional image. The new uniform program provided the managers with a more professional look, but it is still functional when assisting the crew with daily operations.

With its earth tone palette, the manager’s program reflects an image that is sophisticated and polished. Employees are attired in clothing that not only looks great but makes them feel good about the job. A variety of apparel options is available to both male and female workers and includes crewneck sweaters, vests, ties and scarves.

The goal of the crew program was to offer a fashion-forward look while providing comfort for employees throughout their daily operations. In a nod to youth, styling options include T-shirts, maternity T-shirts, slacks with front pocket and unisex long-sleeve Ts. All are comprised of 60/40 percent polyester/cotton.

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