Aramark Uniform Services (AUS)
Website Design & E-Commerce

Every e-commerce site offers the ability to make purchases without ever visiting a brick-and-mortar venue or speaking with a sales rep. But few are designed to educate the customer about the benefits of the product or the industry in which it is used. The addition of Aramark’s new website for flame-resistant (FR) clothing may soon change that tradition.

The Aramark Uniform Services website is 80 percent informational and serves as a convenient and more comprehensive resource for customers to shop for FR apparel. The site details issues like how fabrics differ, various ignition risks and how FR clothing can help save lives. There’s even a link where customers can find answers to their most frequently asked questions.

Additionally, the site is used as a training tool for sales teams, with reps encouraged to review the material online as a supplement to a structured training program. Reps, in turn, promote the site to their customers as a way to learn more about clothing ignition risks.

Sales reps need not wonder whether they will get credit – and commissions – for a sale made online thanks to another site feature. When a customer makes an online purchase using an Aramark catalog, he or she need only enter the source code from the back cover for the rep to receive sales credit. This incentive has helped expand the company’s reach to customers who prefer to make online purchases.

This innovative approach of providing information and product to customers while reducing sales channel conflict, in the opinion of UNIVATOR, demonstrates Aramark’s commitment to sustainability by reinforcing the brand and taking the industry in a new direction.

>> www.aramark-flameresistant.com