Defining Quality: What Police Departments Want in their Uniform Programs
By Jackie Rosselli
This month, as the nation’s chiefs of police travel
to New Orleans for the annual IACP conference, and the
country’s leading uniform suppliers make the same
journey to promote their latest products, UniformMarket
decided to pose a question certain to be on the minds of
both: What are departments looking for in their uniform
programs?
A sampling of those entered in the recent Best Dressed
Law Enforcement Competition, sponsored by the NAUMD,
suggests that above all, today’s police departments
are seeking quality – quality in appearance, in
performance and product. Some are even willing to pay
a premium to achieve it.
But what, exactly, is considered quality, and what role
does value play in determining it? Moreover, can quality
be obtained at all price points?
For the police customers of Nye Uniforms, quality is
defined by durability. “There’s a desire
for a return-to-basics approach to uniforming,” says
sales rep Bill Ricard. “Departments are shunning
some of the trendier styling options in favor of better
quality fabrics in heavier weights. We’re now selling
pants in a heavier fabric weight than we have in the
recent past, and we’re seeing an upswing in requests
for blended fabrics, particularly Dacron/Wool and Poly/Rayon,
which are not only durable but look better longer.”
Ricard credits today’s police recruits with the
push for quality. “Many police candidates have
military experience,” notes Ricard. “They’re
technologically savvy, and they’re used to quality
stuff.”
A Trend toward Blends
While many departments – some place the figure
as high as 80 percent – outfit their officers in
all polyester clothing, there is a trend toward higher
end and mid-range blends in some agencies. For these
departments, quality is defined by one word – image.
Take the case of Independence, MO, Police department.
A highly visible agency, they were experiencing fit and
consistency issues when they turned in Alamar Uniforms.
“They came to us looking for a quality product,
which of course means garments made from wool or poly/wool
blends,” explains Steve Zalkin, owner, Alamar Uniforms. “Although
more expensive, the department knew that these fabrics
would hold up over time, actually saving money in the
long run.”
“What departments are really looking for is value,” adds
Michael Bucks of Red the Uniform Tailor. “And value
is defined by fit, service and fabric quality. Price
comes into play, but if they perceive value, they’re
willing to pay more.”
The Rowlett, TX, Police Department, too, had fit and
consistency concerns when they approached RTUT. To ensure
the vertical color match the department desired, RTUT
decided to stock dye materials in the chosen midnight
blue rather than piece dye garments. The uniforms, too,
are made to measure and constructed of 55/45% Dacron/Wool.
Wool in Texas? “Wool is a natural fiber and therefore
has the ability to breathe,” reminds Bucks. “That’s
a necessity in the Texas climate.” Although the
custom program has greater up-front costs, the department
is actually realizing a savings because they are not
replacing items as often.
Industry experts say there is a great misconception
surrounding contemporary wool products. “Most departments
associate it with the heavy, itchy wool fabrics of the
past, but today’s wools are constructed differently
and are even washable, cutting down on expensive dry
cleaning costs, making its selection a viable option
for many,” notes Roger Heldman of Blumenthal Uniforms. “We
have to do a better job of communicating this to our
customers.”
Where image is paramount, high end blends reign supreme.
Heldman notes that you can incorporate some of the performance
features found in the consumer market into police uniforms,
giving the outfits the comfort that officers insist upon
without compromising image. He cites his customer, the
Washington State Patrol, as an example. “They want
a traditional appearance, but they are also eager to
take advantage of the latest in trimmings and design,” he
explains. “As an independent dealer, we’re
able to show them all available options, and to provide
the customization they seek.” Blumenthal provides
the department with many enhancements, including up-to-date
pocketing on trousers, stretch collars and a bi-swing
back on shirts for ease of movement.
Quality at all Price Points
While there is a definite trend toward better blends,
most departments, as previously noted, have uniforms
comprised of other, less costly, materials. The question
remains: can a department find quality at the other end
of the price spectrum?
The answer – an overwhelming yes – was reached
with some reservation. “The industry has been flooded
with poly/cottons, and many departments equate the blend
with comfort,” says Bucks. “But what they
may not realize is that cotton will eventually fade,
compromising appearance. You just can’t get a quality
look with the fabric.”
Zalkin retells the story of one department that, although
advised against it, recently made the switch from an
all poly uniform to a poly/cotton blend. “They
did a short wear test, not long enough to gain tangible
results,” he continues. “After three months
and considerable expense, they scrapped the entire program,
The uniforms just didn’t hold up, and they went
back to their all poly uniforms.”
For departments with budget constraints, or for specialized
units such as cadets or campus police, price-friendly
polyester can provide quality without breaking the bank. “Polyester
is an appropriate choice for police uniforms because
it is a durable and easy care fabric, and is practical
for many types of work assignments,’ notes Zalkin.
To achieve quality with this fabric, however, you need
to pay attention to the details. “Are there military
creases in the shirts? Is there double needle stitching?
The quality comes in the manufacturing process, and in
the service provided by the dealer. Are the garments
fitted properly? We’re really talking about value
added, this is what the customer looks for, and this
can affect quality.”
There are those who believe that cotton, too, has its
place in the police market. “Yes, cotton with fade,
but we’ve developed treatments that will slow the
process down,” says Steve Gilkeson of Perfection
Uniforms. “For certain types of uniforms, particularly
tactical, poly/cottons may be the appropriate choice.”
A vs. B uniforms: Class War?
By and large, departments across the country still utilize
a Class A uniform for their everyday look, no doubt for
the sharp, professional appearance these garments afford.
But over the last decade, many agencies have shunned
the Class A in favor of the more comfortable, user friendly
Class B. These garments may provide functionality, but
can the Class B deliver on performance, construction
and above all, quality?
“Our tactical uniforms offer the best of both
worlds,” says Tom Ames of Blauer Manufacturing.
Blauer, largely credited by industry execs with the creation
of the present day tactical uniform, manufactures the
widely successful StreetGear™ line. The trousers
and shirts offer the tailored appearance of a dress uniform
but have the performance features necessary for today’s
active officer. “Trousers have a stretch waistband
and functional side pockets that recall traditional Class
A styling, and shirts are designed with a more contemporary
and functional yoke design.” The garments are available
in a variety of blends, including poly/rayon, poly/wool
and poly/cotton.
And while Blauer products are considered top-of-the-line
items, Ames insists that quality can be delivered at
all prices points. “We have a good, better, best
mentality here at Blauer,” he says. “Much
of a garment’s quality comes from the way it was
manufactured. Even with standard fabrics, there are a
variety of quality features you can add without breaking
the bank.”
UNIFORMMARKETNEWS
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