Spotlight on Business & MarketPlace:
Invista’s New DuPont Teflon Fabric Protector Product Targets Industrial, Hospitality Markets

By Jackie Rosselli

Uniform manufacturers and retailers will soon have another stain-fighting finish available to them, thanks to Invista, the licensed marketer of Teflon fabric protectors. Billed as the “toughest stain fighter to date,” Industrial Dual Action Teflon finish is designed to meet the needs of the workwear, career apparel, contract fabric and uniform rental markets.

“We recognized unique demands from people who encounter dirty work or career apparel as part of their daily jobs,” says Lisa Hardy, North American Effects Manager, Invista. “The product was designed to provide and easy way to help keep hard-working clothes resist stains these people encounter, from ketchup to motor oil.”

Products that resist and repel stains have been around for years, and several companies manufacture apparel using the technology. What is different here, however, is the product’s durability. “I don’t know of another product on the market today with the same industrial capability,” says Hardy. Industrial Dual Action Teflon finish shows good water and oil repellency results out to 50 industrial laundering cycles, which typically includes hotter wash temperatures, higher mechanical stress and stronger detergents.

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Difficult and Better Conversations

By Joseph Greco, M.S.O.D.

How often have we been in the midst of a conversation and we sensed it wasn’t going too well? Typically for me, after having a less than successful conversation, I think about what could have been said differently. Or I wonder why emotions played a strong role and how the feelings that arose altered the course of the results.

How can we learn to get better results with particular regard to what we know in advance will be difficult conversations? Through understanding some of the dynamics of the communication we can absolutely improve our results to be more effective and leave others and ourselves with fewer feelings of regrets for taking a wrong course.

An approach to this learning means we have to act as our own consultant. Realize that there are always at least two frames of reference for your behavior. First is what you are actually doing. Second is what you think about while you are doing it.

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Product News

Our three featured companies this month prove just how innovative the industry can be. Read on to learn about new initiatives from Rivers End, Tru-Spec and G&K Services.

It’s a name with a worldwide reputation for performance, technology, innovation and quality. Now Nike is generating new excitement for promotions, premiums, incentives and corporate events with performance watches and sunglasses supplied through River’s End Trading Company.

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America’s remarkably versatile camouflage pattern will now be available to hunters for the very first time.

Tru-Spec by Atlanco, one of the leading suppliers of BDUs and other apparel to the law enforcement and military sectors, has announced its intention to introduce apparel manufactured from the original MultiCam to the commercial hunting market.

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Finally this month, G&K Services is introducing garments for the food-preparation industry made from a fabric designed to halt the spread of disease.

G&K Services Inc., a big supplier of work uniforms, is introducing a new line of antimicrobial uniforms and towels that it says can combat the spread of food borne pathogens.

The "BioSmart" garments, which debuted at the Food Marketing Institute Show in Chicago, will be marketed to meat and dairy processors, delicatessens, restaurants and other food-preparation companies. G&K says they are effective in stopping the spread of salmonella, E. coli, staphylococcus and hepatitis A.

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UniformMarket Store System Welcomes New Users

The following companies have launched new web sites using the UniformMarket Store System:

	Ultimate Source USA : www.ultimatesourceusa.com
Sites Coming soon....	Bancroft Uniforms, CA Klug Uniforms, PA Simon Uniform, IL and others...

Looking to improve you web site and online customer service?