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By Jackie Rosselli
Winning. It’s a great way to start a new year. For the
companies awarded a 2007 UNIVATOR, winning means recognition
of their hard work in the development of ideas and products that
better service customers and the entire uniform industry. It
means using technology to affect change and increase company
profits. And it means, in some instances, creating campaigns
that put goodwill ahead of sales. In short, it means being ahead
of the curve, while others lag behind. It means being an innovator.
A UNIVATOR.
The Univator Awards was created three years ago by UniformMarket
to showcase the best programs, ideas and innovations that the
industry has to offer. And while we recognize that there are
many awards programs out there, we know of no other that honors
you -- the manufacturers and distributors of uniforms – and
your contributions to further your company’s bottom line.
Last year Univator handed out six awards, and we do so again
this year. Any company doing business in the industry was eligible,
whether national or international. A call for entries went out
in summer, and the staff at UniformMarket also studied company
websites to determine if any program or ideas might be award-worthy
and thus included in the judging process.
Award winners appear on the pages of UniformMarket and
in the spring edition of Made to Measure magazine, announcing
their success to a potential audience unsurpassed by other
publications. Many awardees will also showcase the news
in their own publications, and use the results in marketing
efforts.
The publicity is important because of a simple fact:
awards do matter. Doubters need only witness the buzz surrounding
the Academy Awards or Grammys for proof. Awards are not
only an acknowledgement for a job well done, but evidence
that the winner has achieved a level of excellence in a
given area or field.
This year’s six winners have, in our opinion, surpassed
that level of excellence. Two are previous winners; four
are first timers. All are successful companies endeavoring
to find ways to grab a bigger slice of the pie in an increasingly
competitive industry. In so doing, they are both meeting
their customers’ needs and expanding the marketplace
for all. Their efforts are proof that hard work and creativity
are alive and well in the uniform industry, and it is our
privilege to feature their work below .
The 2007 UNIVATOR Awards are presented to...
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