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M A G A Z I N E
August 2006
UNIFORMMARKET is the uniform industry's exchange center.
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Call for Entries: Third Annual UNIVATOR Awards Now Underway

By Jackie Rosselli


ONLINE ENTRY FORM.... available here

It’s been a good year. Your sales results exceeded expectations. That new product launch was the talk of the convention circuit. Your marketing department scored big, developing a program that garnered positive publicity while bolstering profits. You’ve clearly earned the right to brag.

So what are you waiting for? Why not end the year by telling the world about your accomplishments?

Entries are now being accepted for the third annual UNIVATOR Awards, a UniformMarket competition that showcases the best industry ideas and achievements of 2006. If you’ve launched a new and successful line, implemented marketing or sales strategies that have added to your company’s bottom line, creatively used technology to enhance your business or produced a public relations campaign with positive results, we want to hear from you!

Unlike other programs, the UNIVATOR awards honors you -- the manufacturers and distributors of uniforms, and your best products and ideas from 2006. It’s your chance to tell the world about your company’s greatest achievements for the year.

Can your business win the top UNIVATOR prize? Before entering, consider the following. Did you or your company…

  • Launch a new product or line of products?
  • Find an innovative way to sell product?
  • Generate interest with some smart marketing?
  • Recently bring new technology to the market?

Then let UniformMarket know. You just might win a UNIVATOR award! The UNIVATOR awards will appear in the UniformMarket News Magazine’s January issue, as well as Made To Measure’s Spring & Summer 2007 edition.

Why Awards Matter

Do awards matter? Clearly they do in the entertainment industry, where an Academy Award can boost a film’s profits or resurrect an actor’s career. Prestigious book awards, too, can help lagging book sales, and catapult an author to fame.

But this is the uniform industry. What can winning a UNIVATOR do for you?

First, it can give you the exposure you need to grow your business. As regular readers of UniformMarket know, there is a growing interest in stories about uniforms and corporate wear. Just click on any of the news items in this month’s edition, or look at a back issue, if there is any doubt. The media love a good story, and uniforms make good stories. And the more people who know about your business, the greater the potential to grab new customers.

Second, the award can help you position yourself as an expert in the field, giving you an edge over your competitors. Many past winners have used news of the award in their promotional literature, letting both old and potential customers know of their success. Everyone loves a winner, and it is no different in the increasingly image-conscious uniform industry. Customers, like all people, tend to attach themselves to success. Awards are a testament to your abilities and your business, and are confidence-builders for your customers.

Finally, awards are recognition for a job well done. You’ve worked hard to produce results, and you should be rewarded for your efforts. The UNIVATOR is one of the few industry awards designed for and by the uniform industry, and was created because awards do matter, in all businesses.

You’ve had a good year. Its time to brag about it.

No Fuss, No Muss

We know you’re busy, so we’ve made entering UNIVATOR easy. Simply provide a paragraph statement on why you believe your company, product or idea should be awarded a UNIVATOR, along with the supporting materials of your choosing.

Categories we will be looking at include:

  • Apparel and component style and construction
  • Uniform product and business marketing and promotion
  • Uniform and business technology
  • Outstanding sales results and techniques

Our staff will review each submission and contact you in November or December if additional information is required.

So if you’re looking for a little extra exposure for your product, drop us a line. We’d love to help you tell the world about your innovations.

Remember, it doesn’t take much time to enter this year’s UNIVATOR award. Just send your ideas, pictures, press releases, product news, links, etc. to:

ONLINE ENTRY FORM.... available here

Deadline for Entries: December 1, 2006

 


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