It’s been a good year. Your sales results exceeded
expectations. That new product launch was the talk of
the convention circuit. Your marketing department scored
big, developing a program that garnered positive publicity
while bolstering profits. You’ve clearly earned
the right to brag.
So what are you waiting for? Why not end the year by
telling the world about your accomplishments?
Entries are now being accepted for the third annual
UNIVATOR Awards, a UniformMarket competition that showcases
the best industry ideas and achievements of 2006. If
you’ve launched a new and successful line, implemented
marketing or sales strategies that have added to your
company’s bottom line, creatively used
technology to enhance your business or produced a public
relations campaign with positive results, we want to
hear from you!
Unlike other programs, the UNIVATOR awards honors you
-- the manufacturers and distributors of uniforms, and
your best products and ideas from 2006. It’s your
chance to tell the world about your company’s greatest
achievements for the year.
Can your business win the top UNIVATOR prize? Before
entering, consider the following. Did you or your company…
Launch a new product or line of products?
Find an innovative way to sell product?
Generate interest with some smart marketing?
Recently bring new technology to the market?
Then let UniformMarket know. You just might win a UNIVATOR
award! The UNIVATOR awards will appear in the UniformMarket
News Magazine’s January issue, as well as Made
To Measure’s Spring & Summer 2007 edition.
Why Awards Matter
Do awards matter? Clearly they do in the entertainment
industry, where an Academy Award can boost a film’s
profits or resurrect an actor’s career. Prestigious
book awards, too, can help lagging book sales, and catapult
an author to fame.
But this is the uniform industry. What can winning
a UNIVATOR do for you?
First, it can give you the exposure you need to grow
your business. As regular readers of UniformMarket know,
there is a growing interest in stories about uniforms
and corporate wear. Just click on any of the news items
in this month’s edition, or look at a back issue,
if there is any doubt. The media love a good story, and
uniforms make good stories. And the more people who know
about your business, the greater the potential to grab
new customers.
Second, the award can help you position yourself as
an expert in the field, giving you an edge over your
competitors. Many past winners have used news of the
award in their promotional literature, letting both old
and potential customers know of their success. Everyone
loves a winner, and it is no different in the increasingly
image-conscious uniform industry. Customers, like all
people, tend to attach themselves to success. Awards
are a testament to your abilities and your business,
and are confidence-builders for your customers.
Finally, awards are recognition for a job well done.
You’ve worked hard to produce results, and you
should be rewarded for your efforts. The UNIVATOR is
one of the few industry awards designed for and by the
uniform industry, and was created because awards do matter,
in all businesses.
You’ve had a good year. Its time to brag about
it.
No Fuss, No Muss
We know you’re busy, so we’ve made entering
UNIVATOR easy. Simply provide a paragraph statement on
why you believe your company, product or idea should
be awarded a UNIVATOR, along with the supporting materials
of your choosing.
Categories we will be looking at include:
Apparel and component style and construction
Uniform product and business marketing and promotion
Uniform and business technology
Outstanding sales results and techniques
Our staff will review each submission and contact you
in November or December if additional information is
required.
So if you’re looking for a little extra exposure
for your product, drop us a line. We’d love to
help you tell the world about your innovations.
Remember, it doesn’t take much time to enter
this year’s UNIVATOR award. Just send your ideas,
pictures, press releases, product news, links, etc. to:
UNIFORMMARKETNEWS
Made To Measure Magazine, Halper Publishing Company
830 Moseley Rd, Highland Park, IL 60035, United States
847-780-2900 telephone, 847-780-2902 fax info@uniformmarket.com