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By Jackie Rosselli
It’s been a good year. Your sales results exceeded
expectations. That new product launch was the talk of
the convention circuit. Your marketing department scored
big, developing a program that garnered positive publicity
while bolstering profits. You’ve clearly earned
the right to brag.
So what are you waiting for? Why not end the year by
telling the world about your accomplishments?
Entries are now being accepted for the third annual UNIVATOR
Awards, a UniformMarket competition that showcases the
best industry ideas and achievements of 2006. If you’ve
launched a new and successful line, implemented marketing
or sales strategies that have added to your company’s
bottom line, creatively used technology to enhance your
business or produced a public relations campaign with positive
results, we want to hear from you!
Full
Story
ONLINE
ENTRY FORM.... available here
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By Joseph Greco, M.S.O.D.
Profitable sales growth is the main driving engine
of any successful business. Sustained, increasing
growth will contribute more to profitability and longevity
than mere cost cutting. While prudent management is always
appropriate to control overhead fixed costs and the variable
cost of goods sold, cost reduction alone will not bring
increased business. What does increase business is, obviously,
additional revenue or sales. The predominant ways to
drive sales is to maximize the top line by expanding
sales with current customers, acquiring new customers
or buying other companies.
Increased sales can be derived by offering lower prices,
improving quality and performance, innovating new products
or services and expanding into new markets. There’s
an old adage that states it is very easy to sell if you
can buy right. Certainly the price factor is a consideration
here. But with world wide competition and instant information
float, how can one capture a competitive advantage based
on price alone? This is difficult. What can be done to
become a better buyer and thus have fuel for sales growth?
Better vendor relations can be key. The efficiency of the
supply chain can reduce costs, increase quality and customer
satisfaction through more reliable delivery.
Full
Story
Uniform
Sales Brighten for Rhode Island Yarn Maker Despite
Changing Times
By Jackie Rosselli
Most companies, like people, resist change. But
for Cranston, Rhode Island yarn manufacturer Metlon Corporation,
change, and the company’s ability to adapt to shifting
trends, has become something to embrace. Over the years,
Melton has found ways to thrive in a sometimes turbulent
industry, creating new opportunities for itself along the
way.
“You’ve got to be willing to make changes
and make changes quickly today in order to get new business
and keep the business,” says Metlon’s Executive
Vice President, Wayne Etchells.
Full
Story
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Never judge a book by its cover, or, it seems, a sweatshirt
by its name. Thanks to Russell Athletic, the sweatshirt
has lost its sweat and will never be the same.
Russell Athletic, the company that invented the sweatshirt
80 years ago and has led in sweatshirt sales ever since,
is introducing the most significant technology breakthrough
in the history of America’s most classic clothing
icon. The new technology, which manages moisture and transfers
sweat away from the skin, recently debuted in Russell Athletic
sweatshirts under the brand name of Dri-Power ® Fleece.
Full
Story
...
From sweatshirts to the dog days of summer, Edwards
Garment South Sea shirt collection is designed to evoke
images of white sandy beaches and turquoise lagoons. The
South Sea shirt collection from Edwards is made from
100% microfiber, providing great comfort and fashion.
The short sleeve shirts in unisex sizing come in three
styles: a solid, a leaf print and a geometric. They are
a full cut with a left chest patch pocket, hemmed bottom
with side vents and are machine washable.
If you’re in the arena management business, Edwards
Garment has just introduced a new blazer that will help
associates stand out in a crowd. The Michigan supplier
has a line of value blazers made from 100% polyester for
men and women that are ideal for stadium security, ushers,
and counter associates. The blazer is fully lined, has
one top breast pocket and two patch pockets with flaps,
two inside breast pockets (one in women’s blazer),
and a center back vent for men.
Full
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