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FEATURES

SALES:
Turning a Prospect Into a Customer: One Company's Success Story

GLOBAL PERSPECTIVE :
Team Western Hemisphere

JOBS REPORT :
More Than 1 Million Jobs Added in Retail, Other Industries, New Census Report Finds

PRODUCT ROUNDUP :
Tru-Spec, Hersh Rostex, Bianchi and Hatch Corporation

NATIONAL NEWS

Why Are Uniforms Uniform? Because Color Helps Us Track Objects

Survey Reveals Industry’s Perceived Value of Uniforms

Want Respect? Wear a Uniform - Work Apparel Says you Hold a Job Worthy of Admiration

LED Lighting Saves Energy and Attracts Shoppers

Army Streamlines Service Uniforms

World Emblem International Acquires ISO 9001-2000 Recertification

SanMar Hires David Janosik as CornerStone Rep for Eastern U.S.

Retailer sees School District ’s Decision as Million Dollar Opportunity

Best Launches New Service Apparel Catalog

Fashion from a Different Sort of Runway: Braniff Flight Attendant Uniforms Auctioned

 

INTERNATIONAL NEWS

U.S. Politicians Oppose Normalizing Trade Relations with Vietnam

Poverty, Job Issues Heat Up the Presidential Race in Mexico

Johnson Smart With Uniforms

Uniform Company Clinches Pet Store Contract

 


CLASSIFIEDS

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Your Manufacturing Partner in the "Supply Chain" from Product Development thru Quick Turn Delivery.


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Turning a Prospect Into a Customer: One Company’s Success Story

 By Jackie Rosselli

Perhaps, but if you’re in the business of selling career apparel, you might not want to call your line a uniform program. For while that old chestnut might hold true about those in the military, the remaining American workforce seems to want an image that is, well, less uniform.

“Research we’ve done suggests that potential customers, those who have no prior experience with a uniform program, want the uniformity without the conformity,” says Tom Maloney, director of vertical marketing, Aramark Uniform Services (AUS).

What do they want? Another cliché, it seems, albeit a different one. “Right now, there is a negative perception of uniforms in the traditional sense,” adds Maloney. “Potential customers are more receptive if you approach them with an image-based, not uniform, solution.”

Full Story

 

Team Western Hemisphere

 By Joseph Greco, M.S.O.D.

When I first started sourcing production outside of the USA in 1985, I needed to learn of factory locations and which countries supported apparel manufacturing within a politically stable environment. At that time, you may recall, civil wars continued in both El Salvador and Nicaragua. The US government wanted to promote the Caribbean Basin Initiative (CBI), and the abundant source of low-cost labor attracted me southward. In the late 1980s, I attended a series of conventions held in Miami known as the Miami Conference on the Caribbean. David Rockefeller, chairman of the Caribbean Central American Action committee, was the main driver of this event, along with his bank. Using his long-term influence in the US and Latin America, he bolstered attendance of major businesses and virtually every non-communist government in the West.

These participants consisted of a range of characters including country presidents, government officials, bankers, apparel manufacturers, shipping companies and various foreign chambers of commerce meeting to network for the purpose of promoting trade in the Western Hemisphere. Vice President George H.W. Bush spoke and was so effective with his foreign service background, I actually voted for him in his first run for the White House. A major strategy had been adopted and was about to begin implementation. There was to be a hemispheric free trade zone. We, of the Americas, were to band together to compete effectively against Eastern Europe and the Far East.

Full Story

More Than 1 Million Jobs Added in Retail, Other Industries, New Census Report Finds

Editor’s Note: On June 15, 2006, the United States Census Bureau issued a report on job growth throughout the country. Several of the industries cited include health care, retail and food service - businesses of traditional interest to those who sell and manufacture uniforms. UniformMarket is pleased to present the summary findings below:

Businesses in the retail trade, health care and social assistance, and accommodations and food services industries added more than 1.1 million jobs between 2003 and 2004, according to a report on business activity released today by the U.S. Census Bureau.

Full Story

 

Product News: Tru-Spec, Hersh Rostex, Bianchi and Hatch Corporation

Much of this month’s product news comes from suppliers to the law enforcement and military industries. Read on for news about Tru-Spec, Hersh Rostex, Bianchi and Hatch Corporation.

Tru-Spec by Atlanco, a supplier of BDUs and other apparel to the law enforcement and military sectors, has introduced a brand new style BDU focused specifically on the requirements of tactical team members.

...

If you’re on the hunt for wool and wool blended fabrics, your might want to consider the new instock program from Hersh Rostex, Inc, a Montreal based supplier of wool fabrics since 1935. .

...

Bianchi International has just introduced the Model 90 Vision™, a leather concealment holster designed specifically for those who carry a light mounted on their weapon. The Vision offers a semi-closed bottom design that covers the bezel of the light to protect the lens, yet open at the muzzle end to allow debris to fall through. This traditional thumb break holster features a belt loop design, allowing the pistol to be carried both strongside or in a cross draw mode.

...

Whether or not you’re in a life threatening situation, it is essential that your equipment provide the very best protection against the hazards that may arise. Two products from Hatch, a leading supplier of gloves and other protective gear for the law enforcement, corrections, military, homeland defense and commercial markets, do just that.

Full Story

 

 


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