
New Approach
to Traditional Product Line
5.11 Tactical
Modesto , CA
Change. Some embrace it, others do their best to hold on
to the past. In the uniform industry, change can be slow
in coming, if it comes at all.
This simple fact is one reason why we were impressed by
both the product and marketing efforts behind 5.ll Tactical’s
Tactical Dress Uniform (TDU) line. The company, a manufacturer
of quality and functional apparel for law enforcement professionals,
has taken the familiar BDU and added new twists. The effect
has been to breath new life into a classic line.
The new 5.11 Tactical Dress Uniform (TDU) has many innovations
and upgrades to the traditional BDU. These include a tunnel
waistband, patented hidden document pockets, removable neoprene
elbow and knee pads, magazine slots and loop velcro on the
inside of cargo pockets, Teflon coating, and a pen/light
stick pocket in the shirt sleeve.
5.11 Tactical enlisted the help of top experts in federal,
state and local law enforcement on the TDU’s design
and new functionalities. “The
idea was to give law enforcement a more functional and comfortable
alternative to the old BDUs and also have them look neat
and professional,” explains Dan Costa, CEO of
5.11 Tactical. “We had the people who use our products
give us design features that would help enhance their job
performance. These garments were street-tested to make sure
they held up to the rigors of the job.”
Based on recent reviews from law enforcement, tactical
training units and overseas operators the improvements are
a huge hit. Some of the specialized features on the shirt
and pant set feature included removable neoprene knee and
elbow pads, a comfort tunnel waist, bi-swing shoulder for
greater range-of-motion, patented BBS system loop Velcro
lining on the inside of pockets to keep tools from shifting
or falling out during extreme movement, and Dupont Teflon
treating for stain and water resistance.
“I know I’ve met my customers’ needs
when the feedback is that after they try the TDUs – they’ll
never go back to the BDUs” asserts
Tim Velasco, Line Manager for 5.11 Tactical. “In this
industry, it’s hard to
change something as important as work attire, but with this
product, we’ve not only changed it, but improved on it.”
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