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2006 UNIVATOR Award Winner

New Approach to Traditional Product Line
5.11 Tactical
Modesto , CA

Change. Some embrace it, others do their best to hold on to the past. In the uniform industry, change can be slow in coming, if it comes at all.

This simple fact is one reason why we were impressed by both the product and marketing efforts behind 5.ll Tactical’s Tactical Dress Uniform (TDU) line. The company, a manufacturer of quality and functional apparel for law enforcement professionals, has taken the familiar BDU and added new twists. The effect has been to breath new life into a classic line.

The new 5.11 Tactical Dress Uniform (TDU) has many innovations and upgrades to the traditional BDU. These include a tunnel waistband, patented hidden document pockets, removable neoprene elbow and knee pads, magazine slots and loop velcro on the inside of cargo pockets, Teflon coating, and a pen/light stick pocket in the shirt sleeve.

5.11 Tactical enlisted the help of top experts in federal, state and local law enforcement on the TDU’s design and new functionalities. “The idea was to give law enforcement a more functional and comfortable alternative to the old BDUs and also have them look neat and professional,” explains Dan Costa, CEO of 5.11 Tactical. “We had the people who use our products give us design features that would help enhance their job performance. These garments were street-tested to make sure they held up to the rigors of the job.”

Based on recent reviews from law enforcement, tactical training units and overseas operators the improvements are a huge hit. Some of the specialized features on the shirt and pant set feature included removable neoprene knee and elbow pads, a comfort tunnel waist, bi-swing shoulder for greater range-of-motion, patented BBS system loop Velcro lining on the inside of pockets to keep tools from shifting or falling out during extreme movement, and Dupont Teflon treating for stain and water resistance.

“I know I’ve met my customers’ needs when the feedback is that after they try the TDUs – they’ll never go back to the BDUs” asserts Tim Velasco, Line Manager for 5.11 Tactical. “In this industry, it’s hard to change something as important as work attire, but with this product, we’ve not only changed it, but improved on it.”


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