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M A G A Z I N E
October 2004
UNIFORMMARKET is the uniform industry's exchange center.
Buy. Sell. Trade. Promote. Learn.
www.uniformmarket.com



In this issue:

FEATURES

Focus:
Weathering the Storm: Hurricane Plan Enables GCA to Keep Business Going

Strategy:
Uniform Industry Awards: Get ‘em, Use ‘em and Brag About It

Management Theory:
What is a Good Supplier?

Sales:
How to Overcome Your Call Reluctance and Increase Your Sales

NEWS

Best Manufacturing Group LLC Acquires a Segment of American Uniform Company

New Uniform Program Underway at Virgin Express

Sailors Can Hear You Now. Navy Will Allow Female Sailors to Buy Civilian Purses and Clip Cell Phones to their Belts

Leaders Aim to Fix Trade Policy

Old Nurses’ Uniforms Are New Again

Nano-Tex Expands Management Team with Technology, Marketing Executives

Uniforms the Latest Wave in Recycling

Fueled by Teen Sales, Dickie is Growing in Fort Worth

Cintas Unveils New Corporate Tagline: “The Service Professionals”

LOOKING TRENDY ... New uniforms for Sheraton Utama's Tasek Brasserie and Deals Restaurant

INTRODUCING...

Showcase Your Best Products, New Lines and Innovative Approach in UniformMarket’s UNIVATOR Awards Issue



UNIFORMMARKET NEWS
Made To Measure Magazine
Halper Publishing Company
830 Moseley Rd
Highland Park, IL 60035
United States
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847-780-2902 fax
info@uniformmarket.com


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Weathering the Storm: Hurricane Plan Enables GCA to Keep Business Going

By Jackie Rosselli
Imagine having your business threatened by a natural disaster. Now picture this occurrence four times in the same month. This was the unwelcome reality facing uniform manufacturers and store owners throughout Florida as the state was pummeled by four major hurricanes during the month of September, giving it the dubious distinction of being the first state since Texas in 1886 to be hit by so many storms in one season.

Full Story


Uniform Industry Awards: Get ‘em, Use ‘em and Brag About It

By Rick Levine
Let’s face it, winning an award is good for the ego. It beats a pat on the back. It’s significantly better than getting a phone call saying thank you, or a letter or email, although these actions should be performed routinely as well. Receiving an award that recognizes the excellent work you’ve done, or the outstanding service you’ve performed, or the superior design you’ve created has benefits far beyond a thank you.
Full Story

 


What is a Good Supplier?

By Joseph Greco
What do you need to look for in a good supplier? The flip side of this question, and a valuable exercise, is: “What does your customer look for in you?”

Full Story


How to Overcome Your Call Reluctance and Increase Your Sales

By Bill Gager
Would you rather walk through a raging fire than make a cold call? Would you prefer to eat rusty nails than attempt to up-sell a customer? As a sales person or sales manager, if you even hesitated with your responses to these questions, then you may be suffering from call reluctance. But that's okay, because you're not alone. In fact, nearly ninety percent of sales people experience some level of call reluctance.

Full Story


 

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