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M A G A Z I N E
September 2004
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Aramark Leadership Sees Robust Uniform Future With New Markets Opening Right Now

By Rick Levine


PART 1

New Markets Opening Right Now

No one will disagree that the customer driving the industrial laundry for the past 100 years has been the United States (U.S.) manufacturer. Factory employees were the ideal user for laundry service. But over the last few decades, the manufacturing base in the U.S. has declined dramatically. Companies such as Aramark faced significant growth challenges.

“Sometimes I read about our industry being a ‘mature’ industry, and I don’t understand that,” says Thomas J. Vozzo, President of Aramark Uniform & Career Apparel, Inc. “The rental laundry industry, prior to the current recession, had been growing in the textile rental services area at a compounded growth rate of 6% annually over the past decade. That far outperforms the gross domestic product of this economy in North America .”

The Uniform and Career Apparel division of Aramark maintains a level of approximately $1.4 billion dollars in annual sales. Finding continued growth for the saturated (if not being called mature) uniform market is something Aramark leadership has considered and acted upon.

“We have a big focus on non-programmers, companies that didn’t necessarily have a uniform program for their employees in the past,” says Stephen M Donly, President of the group called Aramark Uniform Services. “A full 50% of the new business we are writing today is coming from people who have never been in a uniform before. For example, we’ve opened up a great market space with companies that service residential customers. Honestly, since 9/11 many people do not want to open the door to just anybody. There is a lack of comfort. A branded apparel, well-imaged employee puts that person and those concerns at ease.”

Aramark also cites their attention to government regulations as another area where new market space continues to emerge.

“The 70E regulations, which go to fire retardant wear to protect workers involved in electrical work has offered a huge growth opportunity for us,” says Vozzo. “We made an effort to educate customers who didn’t think they fell under that particular regulation. When they realize they do, they become customers for Aramark in new protective wear.”

Over the last twelve months in particular Aramark has seen activity in this emerging market segment. Customers range from General Motors to utilities and others that one wouldn’t think of that have this requirement. “At Tyson Foods plants, for instance, they have electrical workers. We are now providing a million dollars worth of protective garments on a rental program for them,” says Donly.

“Another new market example is we have a bank that is a customer of Aramark,” says Michael Lowe, Group Manager for Aramark Uniform Services

Through its acquisitions over the past ten years, Aramark has also seen markets develop that add value to their overall “one source” solution approach for their customers. The Galls division, for example, has pushed the company far into the public safety and government agency market.

On the direct sale side of the uniform business, Aramark has developed considerable casual and corporate apparel programs.

“We provide uniforms for McDonalds, via our Crest Division,” says Vozzo. “For Aramark to provide a rental program for a company that has an employee base which includes a high turn over of young people doesn’t make sense. If we provide a beautifully designed knit shirt that makes that crew member look good and is affordable, that’s the best solution for that customer.”

Aramark also sees opportunity to provide a more fashionable uniform, citing the fact that more women are in the workplace than every before.

The bottom line for Aramark has become selling the right solution no matter the service, and this has allowed the company to continue expanding markets.

“Without a doubt there are still employers out there who want to give their employees the right image,” says Lowe. “And the right image in many cases is a laundered uniform. It’s not just a soil issue. It’s an issue of their employees being in fresh clean uniforms everyday. And they portray the image the company wants to be portrayed.”

“We think we’ve just scratched the surface of offering uniform apparel solutions in North America ,” says Donly. “We love that good rental contract revenue stream that helped build this company, but we also have come to understand that we never fail when we provide the best solution for the customer. So, we have a sales-force that we’ve trained to be far more attentive to providing the best solution.”

Vozzo says, “The uniform group at Aramark is going to look at every American business with employees. Some part of the need is going to rental and some part is going to be direct sale. Going back to McDonalds, they may rent mats for the doorway, which are laundered in this plant for example. (The new plant at 43 rd and Halsted, see related article) For uniforms, Crest provides the apparel as a direct sale, but the managers for McDonalds have a laundry program option as well.”

As far as the changes in quotas from China are concerned, Aramark will “wait and see” how the quotas finally end up. If it goes as stated, clearly more manufacturing will go to China , where Aramark is already producing some apparel.

“Well over three-quarters of what all Aramark rental customers wear we make ourselves. We own four factories in Mexico . They are Aramark owned with Aramark employees,” says Vozzo.

The facilities in Mexico have faced no issues related to child labor or other such offshore employment issues. Aramark leadership acknowledged however that while they are committed to making their own product, they intend to take advantage of global labor markets.

PART 2

$23 Million Aramark Plant Brings 350 Jobs To Former Site Of Chicago International Amphitheatre

Chicago, IL, August 31 -- Mayor Richard M. Daley joined community leaders and company officials today in opening Aramark Uniform and Career Apparel’s $23 million state-of-the-art laundry facility at 4200 S. Halsted St. on the site of the former International Amphitheatre.

The 125,000-square-foot plant, Aramark’s largest in the United States, employs approximately 350 people.

“This is good news for the working men and women of Chicago,” Daley said in a ceremony at the new plant. “This type of redevelopment is happening all across the city, as abandoned land is being returned to productive use. This plant was built on a historic location and it’s a good example of how a great city renews itself to maintain its economic strength during changing times.”

The International Amphitheatre was built in 1934 as a showcase for the nearby Union Stock Yards. It hosted the annual International Livestock Exposition and was the scene of five national political conventions, as well as concerts by entertainers including Frank Sinatra, Elvis Presley and The Beatles.

The City acquired the deteriorated building in 1999, demolished it and sold the 12-acre site to Aramark for $1. The City invested $1 million in environmental remediation, while Aramark spent $1.5 million to clear the site and remove the old foundations. The company received a Class 6(b) property tax incentive, which reduces the assessment for a number of years.

Aramark chose the Chicago site over Rockford, Ill. and Racine, Wis.

The site is adjacent to the Stockyards Industrial Corridor, one of the most modern industrial areas in the country, with more than 200 companies employing more than 17,500 people. The City recently reaffirmed its commitment to protecting those jobs and creating new ones by establishing the Stockyards Planned Manufacturing District.

Aramark has contributed to Chicago charitable organizations for many years. As part of the project, Aramark will supply uniforms for athletic programs at nearby Taylor-Laurdsen Park.

Aramark, the global leader in managed services, operates in all 50 states and 18 other countries, offering a broad range of services to businesses of all sizes, including health care institutions, universities, stadiums and arenas. In 2004, Aramark was ranked among Fortune Magazine’s “ America’s Most Admired Companies.”

For nearly 100 years, Aramark Uniform Services, a division of parent company Aramark Uniform and Career Apparel Inc., has been the largest manufacturer and supplier of uniforms and career apparel in Chicago, providing rental, purchase and lease services to cover 4,000 locations in the Chicago area.

PART 3

Aramark Reports Strong Growth in Sales and Improved Earnings for Third Quarter Fiscal 2004

Philadelphia, PA, August 11, 2004 (Business Wire) -- Aramark Corporation, a world leader in managed services, today reported sales of $2.6 billion for its third quarter ended July 2, 2004, an 11 percent increase compared with the third quarter of 2003. Organic sales growth (as defined and adjusted as set forth below) was 8 percent. Income from continuing operations for the quarter was $64.5 million as compared to $63.9 million in the prior year quarter. For comparison purposes, after adjusting for two non-operating items that occurred in the third quarter of 2003, as described below, income from continuing operations increased 7 percent. Diluted earnings per share from continuing operations were $0.33 versus $0.33 in the year ago quarter or $0.31, after adjusting for the two items noted below.

For the first nine months of fiscal 2004, sales increased 10 percent to $7.6 billion. Organic sales growth was 6 percent. Organic growth excludes the impact of acquisitions, divestitures and foreign currency fluctuations. For the third fiscal quarter and first nine months of fiscal 2004, organic growth is also adjusted to reflect the impact of a calendar shift that caused Aramark's domestic education sector to have one less service week in both the third quarter and the first nine months of fiscal 2004 compared to the corresponding periods in fiscal 2003. Income from continuing operations for the first nine months was $178.5 million as compared to $160.1 million in the prior year period and diluted earnings per share were $0.92 as compared to $0.81 in the prior year period. Excluding two non-operating items for the third quarter of last year - a $4.7 million debt extinguishment charge, net of tax, and the settlement of certain open tax years that reduced the company's provision for income taxes by approximately $8.4 million - year-to-date income from continuing operations rose 14 percent and diluted earnings per share increased 16 percent.

"Our performance for the third quarter, as well as for the first nine months of fiscal 2004, clearly demonstrates that we continue to execute well on our Mission One growth strategy," said William Leonard, President and Chief Executive Officer of Aramark. "While we are very pleased with our strong organic growth across-the-board in both economically sensitive and non-sensitive businesses, we continue to feel the effects of start up costs and other cost pressures for some healthcare contracts and increasing labor-related expenses in all of our lines of business."

In Aramark's Uniform Career Apparel - Rental segment, sales of $262 million for the third quarter were up 3 percent compared with the same period in 2003. Organic sales growth was 3 percent. Operating income of $29.1 million represented a 1 percent increase over the prior year quarter. Productivity improvements were more than offset by higher vehicle fuel costs, sales force ramp up and labor-related expenses.

In Aramark's Direct Marketing segment, third quarter sales increased 4 percent to $105 million. Organic growth was also 4 percent. Operating income declined to $2.5 million due to product mix and increased marketing and administrative expenses.

In its fourth quarter of fiscal 2003, Aramark reported diluted earnings per share of $0.54. These results included insurance proceeds related to Aramark's operations at the World Trade Center as well as a loss associated with the disposal of a residual interest in the Company's Magazine and Book operations. Adjusted for these items, earnings per share in the fiscal fourth quarter of 2003 were $0.47. In addition, 2003 was a 53-week year and the financial impact of that extra week was entirely in last year's fiscal fourth quarter. The extra week is estimated to have increased fourth quarter 2003 diluted earnings per share by roughly 7 to 8 percent.

Aramark expects its fourth quarter 2004 earnings will be affected by several factors including contract start-up costs and other cost pressures in its healthcare business. The Company also reduced its expectations for the parks business as a result of the negative publicity surrounding the drought in its western parks. In addition, the recent Federal government investigation concerning export sales at Galls and the resulting uncertainty's effect on Galls' business has begun to have an adverse impact on the Uniform - Direct Marketing segment.

For additional information, visit www.aramark.com

 

 

 


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