Add
Value To Your Uniform Program With Stretch Fabrics
By Jackie
Rosselli
For
years, the consumer market has enjoyed the benefits of stretch garments. From swimwear to sports
clothing to street wear, the public has increasingly
turned to apparel with stretch features when looking
for stylish, comfortable outfits. And as the consumer
market goes, so too, those in the business know, does
the uniform industry. While stretch is just one of the
many features that can add value to a uniform and is
by no means a given, its popularity is on the rise.
“We are simply more active nowadays,” says
Susan Cregan, Milliken’s senior account manager,
when explaining the move toward stretch.. “We’re
exercising and spending more time at the gym. This has
fueled a demand for comfortable clothing, for outfits
that are more in tune with what is worn on the weekends.”
Like
other trends in the industry, the interest in stretch
products can be linked in part to the dressing down
craze that has impacted uniform programs over the past
decade. “We are more relaxed as a
society and are influenced by athletic wear,” notes
Liberty Uniforms Steve Robinson. But while diet and fitness
books consistently outsell works of fiction or biography,
the paradox is that most Americans aren’t sliming
down. “We are just larger than we used to be, and
our clothing choices reflect this.” In response
to these and other factors, the Spartanburg, SC, Liberty
Uniforms will introduce its Comfort Zone program in the
fall. Designed for the law enforcement industry, the
line will utilize both mechanical and branded stretch
features for its shirts and trousers.
In
the uniform industry, garments with stretch have traditionally
been worn by those in law enforcement and career apparel.
A bike patrol demands ease of movement and comfort,
as does the tasks performed by many hospitality workers.
And as the nature of police work and the composition
of its workforce has changed, so too, have the uniforms. “Fashion has always
been a driver in this business, as is the case in law
enforcement today,” says Chris Neary of New Jersey-based
Concept III, an inclusive resource for the development,
sourcing and production of textiles and textile-based
finished apparel products. “These guys are much
more active and highly visible, and they want to look
good.”
Technology,
too, has breathed new life into stretch garments. “Technological advances
have helped us produce a product with better recovery,” notes
Lisa Brown, general merchandising manager, specialty
fabrics, Burlington Industries. “The product has
to snap right back, provide comfort and maintain its
look over its normal lifetime, and we have that with
today’s stretch fabrics.”
Is
there an optimal level of stretch demanded by today’s
uniform customer? No, but Brown believes that in wearing,
10-20% stretch is used. “This range is important
for the comfort and value it adds to a garment, and in
some cases that ideal may be as high as 25%.”
Yet
not all stretch fabrics are created equal. Mechanical
stretch, a process done during garment construction,
can help build in some of the comfort a customer looks
for. And depending on how the fabric is made, it can
be a cost effective way to achieve certain stretch features.
However, mechanical stretch products over time will not
recover after being stretched and thus lead to diminished
comfort and sagging.
A
popular alternative to mechanical stretch is the incorporation
of Lycra®, a man-made stretch fiber available from
Invista. Lycra® delivers greater stretch than mechanical
stretch which translates into greater comfort because
of the high quality stretch and superior recovery. They
are also softer and smoother that mechanical stretch
fabrics.
There
is a price premium for adding branded Lycra® stretch
to a garment but according to Joanne H. Licht, jobwear
business manager, Invista, the benefits far outweigh
the cost. “Invista provides full service including
base fiber, base finish, technical support and a sourcing
pipeline, so we have the ability to influence the value
chain,” says Licht.. And Lycra® garments are
highly durable. Licht continues: “Think about how
the skin stretches when you move. Clothing restricts
body movements, preventing freedom of motion. The addition
of Lycra® actually enables clothing to move with
the natural movements of the body while retaining the
original shape of the outfit. Lycra® also enhances
the drape of a fabric, improves crease recovery and contributes
to better comfort and fit.” Garments containing
Lycra® do not require special care, but should follow
the manufacturer’s instructions on the service
label.
Yet
stretch currently represents less that 1% of the predominant
65/35 cotton/poly product makeup. Why? Because Lycra® elastane,
as it is known, has performance limitations and can only
be home laundered or dry cleaned, making it virtually
useless in the industrial uniform market. To address
these issues, Invista has introduced Lycra® elasterell-p,
the new generic name for T-400, because of its multiple
performance benefits, multiple branding opportunities
and durability to industrial laundering conditions. “The
fact that it can be branded as Lycra® because it
has stretch and recovery properties as well as branded
as Coolmax® because of its moisture management benefits
provides the wearer with comfort for the life of the
garment,” explains Licht. “Additionally,
because T-400 produces sharper and more permanent creases
than conventional polyester/cotton and without requiring
a post-cure resin, the functional benefits of T-400 over
the incumbent is enhanced and even greater.”
Will
T-400 have an impact in the industry and the types of
garments produced for the end user? Undoubtedly. Its
benefits could be used to gain market share in workwear,
hospitality, law enforcement and healthcare. And it could
also allay the concerns by some in Washington over safety
in the workplace. Concept III’s Chris Neary explains: “It’s
a given that stretch products look good. But the added
value in the industrial area isn’t about looks.
In these markets, stretch equals a tighter fit and less
sag. For a mechanic, this is extremely important because
there is less opportunity for error.” And for the
business owner, the likelihood of lawsuits and worker’s
compensation claims may also diminish.
What
the consumer market has known for quite some time is
slowly, as always, being transferred to the uniform industry.
Technology and a shift in societal attitudes have just
armed suppliers and retailers with another way to add
value to their customer’s uniform program.
UNIFORMMARKETNEWS
Made To Measure Magazine, Halper Publishing Company
830 Moseley Rd, Highland Park, IL 60035, United States
847-780-2900 telephone, 847-780-2902 fax info@uniformmarket.com