Management
Theory: "Are you sure your problems are simple?"
By
Joseph Greco
Many
times, as managers, we're called upon to deal with various
organizational problems. Through experience we have typically
become adept at solving these problems quickly and – all too often – unsuccessfully.
In
the past I have used an approach that is familiar to
many of us – diagnosing the problem and administering
a solution. This traditional method of analytical thinking
typically solves a problem by reducing it to pieces and
studying or working with the pieces in attempting to solve
the whole. This technique is an example of linear thinking.
But this methodology does not always work and here's why:
While this approach may be appropriate for simple or "tame" problems,
another methodology has been proven to be more effective
in dealing with complex problems that cannot be solved
by linear thinking. Noted systems thinker and author Dr.
Russell Ackoff defines these complex problems as "messes" while
others have called them "wicked problems."
To understand the solution process to solving a wicked problem, let's first
look at what systems thinking is. As an early successful example of applied
systems thinking, I was told the story of the problem of recurring head-on
accidents in the early days of the George Washington Bridge . The component
parts (police, ambulance, and hospital emergency rooms) performed adequately
and efficiently but the improvement of their performance did not resolve the
problem of accidents. However, when the system was analyzed and approached
as a whole, barriers were erected in the center of the bridge and head-on crashes
ceased, thus “dissolving” the problem. This dissolution is one
of the characteristics of successful systems thinking.
One of Ackoff's assumptions of a system is that "the performance of
the whole is not the sum of its parts and that the total value is derived
from the interactions of the parts." A system cannot be divided into
independent parts and still keep the same integrity. For example, if you
remove the engine from a car, the engine alone provides no benefit. But without
it, the car (the system) cannot operate.
It is often necessary to reframe our mindsets if we are not accustomed to
systems thinking. The risk is that when we assume we are dealing with tame
problems we are lead to fixing only the component parts, often jumping to
conclusions rapidly – which can be costly. One great danger is that
such conclusions can undermine trust, and trust is a fundamental strategy
for coping with messy problems.
Try taking this view: messes are puzzles. Rather than “solving” them,
we need to first sort out their complexities. Messes demand a commitment to
understanding how the system operates and how things going on now will affect
things going on later. I believe our minds have been too often rewarded for
behavior reinforced for solving simple puzzles, and that leads us to complacency.
A wicked problem is an evolving set of interlocking situations and constraints.
A linear approach used in solving wicked problems simply will not work. Analytical
thinking cannot be successfully applied to the following types of problems
where systems thinking has proven valuable. Think if you have any of these:
* Complex problems
* Recurring problems
* Issues where an action affects the environment
* Problems whose solutions are not obvious.
Here are some ways to identify a wicked problem:
You
don't really understand the problem until you have
developed a solution. Solving wicked problems is more
qualitative than quantitative and has to do with what
we are learning about both the system, the problem,
and the solution at the same time.
There
are many stakeholders who have an interest in how the
problem is solved.
The constraints of the solution change over time.
Since there is not a definitive problem, there is
not an easy solution. The problem solving process ends
when you run out of resources to deal with the problem,
namely: time, money, or energy.
The
intervention process needed to solve the wicked problem
starts with the idea of understanding and defining the
mess without taking it apart. Here are the steps:
A
systems analysis – write a detailed description
of how the system operates. Assess the current
business model or business plan.
An
obstruction analysis - identify the characteristics
and properties of the organization that obstructs
the progress.
Reference
projections - projections of aspects of the organization’s
future assuming: a) no change in its current
plans, policies, or programs, and b) the future
environment expected.
Reference
scenario - a description of how and why the organization
would destroy itself if the assumptions made were
true.
Systems
thinking can also be powerful to prevent problems before
they might occur. Several years ago, we anticipated the
increased needs our customers would have to both control
inventory while at the same time respond swiftly to their
own customers’ orders. This was a more of a conundrum
than a problem: how, on one hand, can we help our customers
maintain minimal inventories – to control costs – yet
help them respond quickly to orders so as not to lose
business.
After
careful systems analysis, we determined that we could
shorten the product development cycle by eliminating
a few obstructions to speed and efficiency of order handling
and production – by adding a few enhancements to
the existing system. We looked at our current operations,
projected the future environment we and our customers
were facing, and decided to change the scenario. First,
we obtained a Gerber CAD (Computer Aided Design) system,
to help us create designs and patterns faster and more
accurately. In addition, the Gerber system permits us
to make changes easier and faster, shortening the overall
order and production cycle. Next, we enhanced our reaction
times and response by using virtually instantaneous electronic
communications – both between us and our customers
and between our administrative headquarters and production
factories. In addition, we enhanced our system for reporting
schedules to customers to assist them in keeping track
of their orders and how production would affect their
inventories.
By
analyzing and responding to the overall system – to
the big picture, so to speak -- these enhancements helped
us respond faster and better to sample production and
approval, communications with customers, and faster updates
on production and inventory levels.
So
when you are faced with a problem that does not seem
to be responding to traditional linear methods of solution,
or you see a potential problem you might need to “head
off at the pass,” take another look. You might
be dealing with a messy problem to which you can very successfully apply systems
thinking.
Joseph
Greco, president of Greco Apparel, has more than
30 years experience in the apparel business. He is
currently completing his Masters of Science degree
in Organizational Dynamics at the University of Pennsylvania.
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