Army
Unveils New Combat Uniform—Will Replace Battle
Dress Uniform (BDU)
 June
14, 2004 - The Army today, on its 229th birthday,
officially unveiled its new combat uniform
designed with major input by the Non-Commissioned
Officer (NCO) Corps and enlisted Soldiers,
and tested by Stryker Brigade Soldiers in
Iraq since October 2003.
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Is
the Berry Amendment Still Relevant?
By
Jackie Rosselli
 It’s
no secret that United States uniform companies
are producing less and less of their products at
home. Indeed, as the country became flooded with
lessexpensive imports over the past two decades,
many factories relocated off shore in an effort
to compete and to avoid certain extinction. And
the closing of businesses means the loss of jobs.
In the past three years alone, an additional 2.6
million manufacturing jobs have been lost, with
no reversal in sight. As the United States economy
becomes more global and continues its shift toward
services and high tech, the term “Made in
America” runs the risk of becoming a quaint
phrase from the past, a relic of a bygone era much
the way “golly gee” and “groovey” before
it.
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Staying
Vigilant About Customer Service
By
Kathy Halper
What
every retailer in the uniform industry learns
very quickly is that this is indeed a service business.
From the young man starting his first foray into
professional life to the corporation outfitting
an entire department, you become the face of the
uniform industry. What that face looks like depends
on your customer service.
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Sales & Marketing
Strategies:
“Here’s The Story”
By
Joseph Greco
We
hear the words, “Once upon
a time,” and
our attention is captured. The story
has been in use for thousands of
years as a narrative form of communication.
Because our world can be so complicated,
the story organizes a set of information
in a way that’s comfortable,
convenient and easier to recall than
just a list of facts. Stories are
used to influence and the magic of
influence is less in what we say
and more in how we say it and who
we are. Influence results in how
others feel about us and our goals.
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Story
The
Perfect Promotional Product
By
Tamara Borello, MAS
I just
returned from a promotional products’ tradeshow
and there was an almost never-ending
array of product options. The challenge
for a newcomer entering the industry
or someone not as seasoned, is to
know who to buy from? Selecting the
wrong supplier partner to do business
with can attribute to a loss to your
bottom line just s quickly as selling
at the wrong margins. Countless suppliers
were seen up and down the aisles
with a trend toward being a one-stop
shop supplier covering the ‘majority’ of
product categories. The most diversified
group of suppliers offers ‘Hard
Goods’. Hard goods are a term
frequently used in the industry to
describe any non-apparel item.
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