In an effort to make the UniformMarket Store System as useful and valuable as possible, we have developed new reports for you that are faster and more user-friendly. We've worked hard to develop these reports, and we're excited to introduce you to their features.

Advantages

At UniformMarket, we realize how important it is for you to have as much information and data about your business as possible. To that end, we have always made reports a part of the UniformMarket Store System. And now, after listening to your feedback, we've made tremendous improvements to the reports, making them superior in many ways:

• Faster: Data is compiled much more quickly and is readily available for download.
• More intuitive: It is immediately apparent which report to use and when.
• Interactive: You can easily adjust the way reports are displayed, and change them back as quickly as you change your mind. Reports can be sorted by any criteria, and you can add or remove criteria as needed.
• Customized: We've included features that address your unique, specific business needs.

Report types

We now have eight reports in the UniformMarket Store System (UMSS). Each report can be viewed and manipulated within the UMSS. The reports can also be exported in CSV format, except for the "All orders in PDF format" report. Here, I'll give you an overview of the reports and show you how to use each one.

Customers: The customers report allows you to view information for each one of your customers. The report shows each customer's name, company (if applicable), address, phone number, email address, which store they shopped in (for our customers who run more than one store) and their username. Here are a few ways you might use the information:

• You can create a mailing list with either physical addresses or email addresses. 
• You can quickly and easily see where your customers are located, and make important business decisions accordingly. For example, if you find that your customers are all located within a specific geographical area, you might decide not to pursue national advertising.

Customer allowance: This report contains all pertinent information for our clients that run customer allowance programs. The report shows a list of customers that are allowed to participate in the program, their username and email address, and which store they shop. The report also shows each customer's allowance information- the amount imported, current balance, and allowance used. This allows you to:

• Quickly and easily keep track of each customer's allowance.
• Create reports for the customers that run the allowance programs for their budgeting purposes.

Sales by order detail lines: This report displays each order, separated out by each component of the order. The benefits of this detailed report include:

• The ability to see the SKUs that are being ordered. This helps you determine what your most popular items are. It can also help you measure the effectiveness of your marketing efforts. For example, if you feature a particular product in an email newsletter or in your deal-of-the-day section, you can keep an eye on this report to see if there's a surge in purchases of that product.
• See how many items customers purchase per order. If you see that a lot of customers are making single-item orders, you may want to do a better job of introducing your customers to new products. Or encourage them to add more items to their cart by offering free shipping on orders over a certain amount of money.

Products for Google Merchant Center: This report creates a data feed that can be uploaded to your Google Merchant Center (formerly Google Base) account. (For more information about this topic, visit our blog.) This data feed is basically all data related to your products, and once it's uploaded to Google Merchant Center, your products stand a chance of coming up in the Google shopping results section. This can:

• Increase your online visibility: Not all your potential customers are familiar with your site, but they may need particular products that you sell. When they search for those products, you want your site to come up in the results. Using Google Merchant Center increases the chances that those potential customers will get to your site.

Orders by customer: This report allows you to view each order. It differs from the "Sales by order detail lines" report in that it does not separate out the components of the order. Each order is displayed as a line item. It provides the following information:

• Store, date, order number, total cost, shipping cost, tax, customer's name, username, address, and email address.
• This information is useful in a variety of ways, one of which being that you can quickly and easily see who your big spenders are, and then determine if you might be able to serve that customer in a different way. For example, if you find that you have a hospital placing very large orders, you could try to interest them in setting up a private store for their employees.

Products by store: This report shows all products within a given store. It allows you to view important product information, such as brand, price, and manufacturer product ID, and product description. This information is useful in the following ways:

• You can save the report in Excel or another spreadsheet program, and use it to keep track of particular items that you've featured or spotlighted. This prevents you from featuring the same or similar items all the time.
• You can access the products' URLs as well as their image URLs. This makes it easy to incorporate links to particular products in emails to customers as well as on your favorite social media outlets.

Search entries: This report shows you how your customers and potential customers interact with your site's search function. The report tells you what words people are searching for, how many times they're searching for them, and how many results come up when certain words are used. This helps you really get to know your customers, and provides you with really valuable information:

• The search entries report can help you figure out if you're providing what potential customers are looking for. If you see that fifty people search for stethoscopes on your site, but you don't currently sell stethoscopes, you might consider offering them.

All orders in PDF format: This report generates a PDF file containing each and every order on a separate page. We developed this report, in part, because of a request from a client who ran promotional events that generated a great deal of orders at once. For this client, it became too time-consuming to open each order and print it out. If you also have particular events or times of year that generate many orders, this report will be very beneficial to you. The print-offs can also be helpful for shipping and receiving purposes, and can serve as packing slips.

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