t o o l s
View UMSS Visitors,
Traffic and Keywords
UniformMarket Store System (UMSS) users will soon have significantly
improved site analysis tools to use. UMSS accounts have previously
been linked to individual SmarterStats accounts on the server.
But, the online powerhouse Google has recently upgraded their
Google Analytics tool and UniformMarket has elected to adopt
their platform as our own.
Astute UMSS user Jill Richards, project leader for the recently
launched Nu-Crisp (www.nuscrisp.com) web site brought the
new and improved Google Analytics to the attention of UniformMarket.
Thanks, Jill!
Since Google Analytics launched in November 2005, the demand
for website analytics has increased significantly. Today
there are hundreds of thousands of Google Analytics customers,
and web analytics has moved from being a niche function to
becoming a mainstream aspect of the business for companies
of all sizes. Google has focused their engineering
efforts around maintaining the sophistication and features
that experienced users wanted, while also making it easy
for both experts and non-experts to quickly and easily find
the answers they want.
UMSS users will automatically be setup with Google Analytics
over the few months; transitioning away from the SmarterStats
setups. The ability to run reports within the UMSS, and the
ability to view stats on your UMSS activity, are a FREE component
of your system This is all included in the monthly licensing
fees of the UMSS.
Here is some of the marketing information on the new, and
improved, tools available from Google Analytics:
 |
Site Overlay
See traffic and conversion information for every
link as you browse your site. |
 |
Trend and Date Slider
Compare time periods and select date ranges without
losing sight of long term trends. |
(NOTE: Google Ads are NOT included
in UMSS; those are separate fees, contact us if you
would like assistance in starting a Google ad campaign) |
Keyword and Campaign Comparison
Track and compare all your ads, email newsletters,
affiliate campaigns, referrals, paid links, and keywords
on Google and other search engines.
|
 |
Custom Dashboards
No more digging through reports. Put all the information
you need on a custom Dashboard that you can email
to others. |
(NOTE: Google Ads are NOT included
in UMSS; those are separate fees, contact us if you
would like assistance in starting a Google ad campaign) |
AdWords Integration
Buy keywords on Google AdWords and use Google Analytics
to learn which keywords are most profitable to your
business. |
 |
Ecommerce Tracking
Trace transactions to campaigns and keywords, get
loyalty and latency metrics, and identify your revenue
sources. |
 |
Funnel Visualization
Find out which pages result in lost conversions
and where your would-be customers go. |
 |
Email reports Schedule or send ad-hoc personalized report emails
that contain exactly the information you want to
share. |
 |
GeoTargeting
Find out where your visitors come from and identify
your most lucrative geographic markets. |
Any UMSS user that wishes to have their Google Analytics
account setup sooner rather than later, please drop
us a line.
We will send you email with your login/password ASAP.
Request
Google Analytics here.
